SPORTS BETTING
oddschecker continues Low6 collaboration with Euro 2024 Bet Bingo launch
By Phil - 13 June 2024
FairPlay Sports Media brand and the UK’s leading odds comparison site oddschecker, has announced its latest free-to-play title launch, Euro 2024 Bet Bingo, in partnership with gamification innovator Low6.
With Euro 2024 hype building, oddschecker is offering registered users the chance to win a share of thousands of pounds in Amazon vouchers in the bingo-style game with prospective players encouraged to sign-up as soon as possible to lock in their bingo cards.
Qualified players will each receive a 25-tile bingo card one hour before kick-off for all England group matches, with prizes available for every line achieved. Each tile represents a specific event which could occur during the match, giving fans additional opportunities to cheer on the likes of corners, goalscorers, and yellow cards alongside their existing bets.
The format has previously been used for the 2024 Cheltenham Festival, with Bet Bingo proving to be a key driver of engagement throughout ongoing sporting events, as well as a boost for registrations prior to them.
The Bet Bingo sign-up period started on the June 12 2024, and will run for England’s matches against Serbia on the June 16, Denmark on the June 20, and the final group match against Slovenia on the June 25.
Chris Gillett, Director of Brand at FairPlay Sports Media, said: “The summer of sport is truly upon us and we’re excited to give our registered users an extra opportunity to enjoy Euro 2024 with the launch of our latest free-to-play game with Low6. Following the success we saw with Bet Bingo at Cheltenham, the Euro 2024 version continues the popular format in combining the much-loved British bingo pastime with a football theme that gives additional opportunities for fans to cheer on alternative events during England’s group stage campaign.”
Jamie Mitchell, CEO of Low6, said: “Few events attract the attention of a nation like the European Championships do, and we’re pleased to continue our partnership with oddschecker and FairPlay Sports Media to deliver a new free-to-play game that continues the success of our previous bingo launches.
“Giving fans the chance to win something for nothing, while delivering a new avenue of acquisition and enhanced engagement for oddschecker, Euro 2024 Bet Bingo is a must-play game for sports fans come kick-off time in Germany.”
FairPlay Sports Media has also previously worked with Low6 via its Whoscored.com brand on Ultimate Fan, a new take on the standard fantasy game which combines digital player cards and collectibles with fantasy points scoring.
