SPORTS BETTING
Optimove Insights launches Euro 2024 and Copa America 2024 Pulse Benchmarking Tool
By Phil - 12 June 2024
Optimove Insights, the analytical and research arm of Optimove, the #1 CRM Marketing Solution for the iGaming sector, has announced the launch of a dedicated Euro 2024 and Copa America 2024 iGaming Pulse, an industry benchmark tool. The proprietary, precision benchmarking tool is exclusively available to Optimove iGaming and Sports Betting clients. The new iGaming Pulse empowers operators with access to daily industry-wide benchmarks and Key Performance Indicators (KPIs) in real-time and metrics filtered by country. Â
The Euro 2024 and Copa America 2024 Pulse provides interactive data displayed graphically and is based on the aggregation of anonymous data collected from over 200 sports gaming brands, including industry giants and boutique operators.
The tool presents statistically significant data from the preceding five weeks at any given moment. The data is compared to a static baseline from July 2023, when no other major football events occurred, empowering operators to gain insight into how mega-events like Euro 2024 and Copa America 2024 impact player behavior.
Operators can now conduct comparative analyses and derive insight into how their performance compares with worldwide industry averages. For example, Optimove clients can view how a match between England and Germany impacted Conversion Rate, Reactivation Rate, Retention Rate, and more, gaining deeper insight into betting patterns and player behavior as the event unfolds.
The KPIs available on the World Cup Pulse include, but are not limited to Average Bet Amount per Sport Bettor, Bet Amount Distribution by bet type; Live or Pre-match, Bet Amount distribution by channel, Retention rate, Reactivation rate  and Conversion rate.
“Following the proven effectiveness of our 2022 World Cup Pulse in helping our clients measure Conversion Rate, Reactivation Rate, Retention Rate, and more, it is only natural that we provide an enhanced tool dedicated to the Euro 2024 and Copa America 2024,” said Motti Colman, VP of Revenue, Gaming at Optimove. “This powerful tool allows operators to benchmark their performance against industry-wide KPIs in real-time, providing invaluable insights into player behavior during these major tournaments. We are determined to go beyond the platform to support our customers and partners, and this initiative is just another example of our commitment to delivering exceptional value.”   Â
