Poland – LV Bet extends sponsorship deal with Wisla KrakowBy Phil - 18 January 2018
The LV BET sport-betting website has decided to increase its involvement and expand cooperation with Polish football team Wisla Krakow.
Known as the White Star, Wisla Krakow has won the Polish football league 13 times. LV BET has worked with it since March last year and has now committed to a new agreement that will come into force from July 2018, lasting to the end of June 2021. It will be one of the biggest sponsorship deals in Ekstraklasa, the major Polish football league. Believing in the football success of the White Star, LV BET has prepared numerous financial bonuses for the club, depending on their results on the field. The bookmaker’s brand logo will still be seen on Wisła Krakow clothing, LED bands and branding materials at the home stadium. Cooperation will also entail a number of activities in social media and on the club’s website.
Marzena Sarapata, President of the Management Board of Wisła Kraków SA, said: “I would like to give a huge thank you, on behalf of myself and Vice-President Damian Dukat, to LV BET, a rapidly growing bookmaker on the Polish market – above all for the trust and faith they have put in the sporting success of Wisła Kraków football team. It is much easier to build a club, having a partner as a brand that based itself on fresh ideas and enormous passion for sport.”
From the beginning of the spring football season, the LV BET’s portfolio will be enriched with special and long-term bets dedicated to Wisla Krakow. Also White Star’s individual games offer will be extended. Supporters of the Krakow club may take advantage of bespoke promotions for loyal fans. Additionally, during the football spring, the fan zone will be launched and LV BET will increase its activity in Wisla’s social media channels.