The El San Juan Resort & Casino, A Hilton Hotel in Puerto Rico, has selected an array of Bally systems and games products to upgrade and enhance the property’s overall gaming and entertainment experience.
El San Juan Resort & Casino is upgrading its Bally SDS slot-management solution and CMP player-tracking system to the newest, most robust versions, making a significant commitment to dramatically upgrade its back-end infrastructure. And to enable the property to be on the cutting edge of innovation, player engagement, and customer service, the savvy casino operator has installed the following Bally Systems solutions:
Bally iVIEW Display Manager (DM), which presents self-service player-account access, marketing messages, and secondary bonus games on the main game screen – without interrupting play. iVIEW DM is backward compatible with most touch-screen gaming devices.
Elite Bonusing Suite (EBS), which when combined with iVIEW DM, adds dramatic new levels of excitement and anticipation to the slot-play experience. EBS applications are designed to increase coin-in, carded play, new-card signups, and extended play experiences across the casino floor. El San Juan Resort & Casino will utilise all 11 applications within the EBS suite, capitalizing on the ability to offer interactive second-chance bonus games, instant floorwide slot tournaments, and flexible rewards.
CoolSign media-management system, which delivers integrated communication and marketing on the property’s digital displays.
Promotional Kiosk, a self-service application for player’s club registration and account access, as well as fully customizable sweepstakes, prizes, and promotions.
BOSS (Beverage Order Service System), a self-service application that enables players to order drinks directly at the slot machine through iVIEW DM’s touchscreen display.
As part of this technology upgrade, El San Juan Resort & Casino will also install 56 new Bally-branded slot games, including the award-winning Pro Series Wave cabinet and such premium titles as 88 Fortunes, Michael Jackson Wanna Be Startin’ Somethin’™,The Magic of David Copperfield™, TITANIC, and ZZ Top Live From Texas™. The casino operator is also installing Scientific Games’ Shuffle Master Blazing 7s blackjack progressive side bet as part of its technology upgrades.
El San Juan Resort & Casino General Manager Olivier Maumaire said: “By leveraging these outstanding Scientific Games products, we’re creating exciting new opportunities to add excitement to our casino floor and deliver more engaging multi-format marketing programs that help us attract and retain patrons. We are very excited about this new partnership with Scientific Games.”
Under the terms of Scientific Games’ agreement with El San Juan Resort & Casino, the Company will also provide ongoing Information Technology, operational, and marketing support to the casino.
Derik Mooberry, Scientific Games’ Group Chief Executive, Gaming, said: “We are thrilled to partner with El San Juan Resort & Casino in not only offering sophisticated systems solutions and entertaining games, but helping them exploit our solutions and create even greater business value through our industry expertise and deep consulting.”