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It’s the Magic Number
The rebranding of lottery giant Scientific Games’ three gaming acquisitions, The Global Draw, Barcrest and Games Media,
into the singular SG Gaming, is part of a strategic integration of these iconic gaming brands.
Speaking to SG Gaming’s COO, Robert White, about the past, present and future of the new gaming division, he explained the background behind the decision, the opportunities that lie ahead and the means by which the three companies, acting as one, intends to achieve its objectives.