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PulsePulse
Building beyond the blockbuster
How important is having different game families and mechanics?
Managing Director, G3 Newswire
Greentube at 25: Finding the Next Big Hit
As Greentube continues to celebrate 25 years in the industry, the company is looking forward as much as reflecting on the journey that established it as a major force in online gaming. At its Vienna headquarters, Head of Global Sales and Marketing Markus Antl and Opher Ben Zvi, Team Leader
Changing the Live Casino Equation
Fourteen years spent building LeoVegas might have been enough to convince Gustaf Hagman to take an extended break from the gambling industry. It didn't work out that way. Hagman stepped away following LeoVegas' acquisition by MGM Resorts, but it was another technological shift that pulled him back. This time, rather
Beyond scale: making supplier M&A work for operators
There is no shortage of M&A activity in iGaming. Consolidation is happening across the value chain, from operators to platforms and content suppliers. From a supplier perspective, an acquisition is often seen as a quickfire route to growing their size and stature. However, these deals are worthless if they fail
Just Slots: Made for One
As online casino lobbies become increasingly crowded with the same releases, operators are looking beyond volume to content that gives players a reason to recognise one brand from another. For suppliers, that is creating a growing opportunity around exclusivity - not simply through branded reskins, but games developed around an
Managing Director, G3 Newswire
From Model to Product: Sporting Risk’s Next Move
When Andy Phillips joined Sporting Risk, the company was beginning to explore how technology developed around betting and predictive modelling could be turned into a broader B2B proposition. The business had already taken its first steps through a partnership with Spotlight Sports Group, selling model outputs that could be used
Managing Director, G3 Newswire
Axom Gaming: forget the Customer Journey – build Dynamic Understanding
Ali, you’ve worked in CRM for nearly 20 years and say the objective has always been broadly the same - maximising customer lifetime value. If we’ve known the goal for so long, why is it still so difficult to achieve?
Managing Director, G3 Newswire
Three Game Worlds: Turning Content into a Growth Engine
The sheer volume of casino content entering the market has created a familiar problem for operators: having more games does not necessarily make it easier to find the right game for the right player.
Managing Director, G3 Newswire
The intent behind the numbers
Adam, everyone expected record betting volumes from the World Cup, but where did operators' assumptions prove right and wrong once you'd analysed player behaviour at scale?
Managing Director, G3 Newswire
Taking the fight to Brazil’s illegal market
Plínio Lemos Jorge, President of the National Association of Games and Lotteries of Brazil (ANJL), spoke to G3 about his work as a prominent lawyer and former judge at the Tax and Fees Court of São Paulo, and how that experience lends itself to his role at the ANJL and
Editor, G3 Newswire
The NFL’s new battle for attention
For operators and affiliates, this new NFL season marks a change from previous iterations. Over the last couple of years, the customer acquisition battle has remained largely unchanged, with sportsbooks competing with one another across the same verticals. Sportsbooks battled it out for the same audience, across the same media
Managing Director, G3 Newswire
Betting’s Missing Layer
Funteron describes itself as the "discovery layer" between broadcasters and bookmakers rather than an affiliate or sportsbook. What is fundamentally different about your model?
Managing Director, G3 Newswire
Relevance is the New Acquisition Advantage
With the emergence of prediction markets, regulatory scrutiny, and higher taxation inflating acquisition costs and increasing financial pressure on sportsbook operators, Nikolaus Beier, SVP Media and Marketing Services at Sportradar, explains why relevance - rather than simply more advertising - will increasingly determine marketing performance.
Managing Director, G3 Newswire
The Pitfalls of Emotional Betting
The 2026 FIFA World Cup provided a revealing test of American betting behaviour. Dimers’ survey of 2,000 regular US bettors found that 51 per cent backed Team USA even when the odds and predictive models suggested otherwise, while bettors relying on data substantially outperformed those following instinct. For Adam Fiske,
Managing Director, G3 Newswire
When the Favourites Kept Scoring
Jeevan, the 2026 World Cup was the largest betting event the industry has ever experienced. From Abelson’s perspective, what did those seven weeks reveal about the industry’s readiness for events of this scale?I don’t think you can ever be quite ready for an event of this magnitude, there are always
Managing Director, G3 Newswire
Turning the Tables on Fake Casino Games
James Elliott has spent more than two decades working in the online gambling industry, but the idea behind Gamecheck emerged from a problem that conventional legal tools were struggling to solve.
Managing Director, G3 Newswire
