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PulsePulse
When the Favourites Kept Scoring
Jeevan, the 2026 World Cup was the largest betting event the industry has ever experienced. From Abelson’s perspective, what did those seven weeks reveal about the industry’s readiness for events of this scale?I don’t think you can ever be quite ready for an event of this magnitude, there are always additional tweaks and markets you would like to add. Preparation started at least 12 months prior to the event but even so we were down to the wire trying to fit as many new markets and features as possible. Our stats-based markets are built in partnership with the team at Twenty
Managing Director, G3 Newswire
Turning the Tables on Fake Casino Games
James Elliott has spent more than two decades working in the online gambling industry, but the idea behind Gamecheck emerged from a problem that conventional legal tools were struggling to solve.
World Cup acquisition to long-term value
Nikolaus, ahead of the World Cup we spoke about flexibility, timing and real-time activation. Looking back, what did the tournament actually deliver?
A Fundamental Shift: what removing ‘aim to permit’ could mean for UK betting shops
Gareth, how significant would it be to remove the ‘aim to permit’ principle from the Gambling Act 2005?
Why football traffic needs more than “Odds and Offers”
The Premier League does not begin when the first ball is kicked, not really.
Managing Director, G3 Newswire
TrafficGuard: The World Cup exposed the hidden cost of player acquisition
Matt, TrafficGuard estimates that more than $100m of betting advertising spend delivered no new player value during the World Cup. Was that higher than you expected?
Managing Director, G3 Newswire
Beyond betting: Prediction markets’ next frontier
Pierre, you’ve described this as the first-ever use of a prediction market to hedge a conference. Where did the idea come from, and how much was about reducing risk as opposed to demonstrating a real-world commercial application for prediction markets?
Managing Director, G3 Newswire
Racing Risks Pricing out the Bookies
Greg, you’ve raised the issue of media rights as a major factor in the pressure faced by retail betting shops. How significant have increases in racing media rights become?The increases have been substantial. Five years ago, our media rights costs were approximately £40,000 per shop per year including VAT. Three
Managing Director, G3 Newswire
Beyond the baseline
Peter, what convinced you that Elite Competitions - and the prize competition sector more broadly - was the right next challenge after bet365?
Managing Director, G3 Newswire
Superstar Revolution: how the 2026 World Cup rewrote football betting
The biggest betting story of the 2026 FIFA World Cup wasn’t the record number of matches, the expanded 48-team format or even Spain lifting the trophy. It was the shift in customer behaviour.Across EveryMatrix Sports, bettors behaved differently to any previous global football tournament we’ve analysed. Traditional match betting remained
Managing Director, G3 Newswire
The Ultimate Enduring Classic
Stefan, Classic Pools has survived for more than a century. What do you think is the single biggest reason it has remained relevant when so many betting products have come and gone?The biggest reason is that Classic Pools has always been easy to understand and enjoyable to play. Football has
Managing Director, G3 Newswire
From Player Data to Player Intelligence
Christopher, everyone talks about delivering a single customer view, but what does a truly unified player profile look like today, and why has it become essential for operators?Data fragmentation is one of the biggest challenges operators face. Operators often have vast amounts of player data spread across multiple platforms, making
Managing Director, G3 Newswire
Booming Games: South Africa’s Next Chapter
Solomon, Booming Games has been supplying the South African market for several years, long before it became one of the industry's fastest-growing territories. What has changed most during that time, both in terms of the market itself and player expectations?To begin with, it's important that I emphasise that South Africa
Managing Director, G3 Newswire
Standing out in the Prediction Markets Gold Rush
Ed, recent acquisitions have highlighted just how quickly prediction markets are evolving. Beyond the headline deal values, what do they tell us about how investors and major operators now view the sector?The pace of change is extraordinary. There are obvious parallels with the years immediately after PASPA when sports betting
Managing Director, G3 Newswire
Stop looking in the Rear-View Mirror
Max, what gaps convinced you there was room for Blask?The gap wasn't subtle. iGaming is a hundred-billion-dollar industry that makes decisions like it's 2005. Operators were running on gut feel, quarterly reports, and whatever their affiliates told them. The data that did exist was locked inside a handful of large
Managing Director, G3 Newswire
Cracking the World Cup Code
Darren, by the final whistle, Sportradar processed around 350 million betting tickets. What does a dataset of that scale reveal that an individual operator might not see?It gives us a much more holistic view. The 350 million tickets come from numerous jurisdictions, so we can see betting activity and different
Managing Director, G3 Newswire
