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Generation games: finding and appealing to a new audience

A whole new generation of online casino players have never been to a casino and will likely never go. Is the industry giving these valuable new players the games and experiences they deserve? How important is a multi-brand strategy? Head of marketing at Marathonbet, Sam Behar, who oversees all global marketing efforts across Europe, Asia, CIS, ...

Player experiences – ensuring there’s no generation gap

Speaking ahead of his panel at Casino Beats summit on 17th – 20th September, Ash Clay, Head of UX at Kindred sits down with G3 to talk through his vision for the new generation of customer. As whole new generation of online casino players have ...

Risk/reward: iteration versus innovation

Jesper Kärrbrink, Chairman Co-Founder of Green Jade Games, will be speaking at the CasinoBeats summit about the need for slot developers to push the boundaries and take more risks to meet changing player demands Do you believe there is a lack ...

Perfect harmony: Cabinet design for the modern era

The world premiere of two new gaming cabinets will be announced at G2E Las Vegas 2019 as Zitro unveils both Allure ...

Sleeping Giant: LATAM sports market springs to life

Cristian Acuna, Head of Sales for Play’n GO operations in Latin America, speaks on the development of the LatAm ...

esports: an integral part of the product mix

Ahead of her panel appearance at Betting on Sports, Rohini Sardana – Head of Product Propositions at SIS, explains ...

Retail: the future of payment processing

G3 interviews OKTO’s new recruit, Simon Dorsen, about the future direction of retail payment processing and the ...

nJoin – painkiller for the platform headache

G3 interviews Greentube’s Amir Gharani, Head of Games Integration, about the current obstacles facing operators and ...

Sports betting: What does the future hold?

Speaking ahead of his CEO panel at SBC’s Betting on Sports held September 17-20, Lahcene Merzoug, CEO of ComeOn! ...