Pulse
The Hidden Cost of Legacy Affiliate Platforms
David, many operators still rely on affiliate platforms that were built a decade or more ago. Why do so many businesses continue to accept the "it still works" mentality when it comes to affiliate technology?
Managing Director, G3 Newswire
Rising stars prepare for the Goodwood Festival
Glorious Goodwood is never just a pretty week on the Downs. It is a meeting that gives punters plenty to argue about before a horse has even reached the stalls. Draw, pace, balance, camber and the ability to travel downhill all matter here, and young horses can learn very quickly
Managing Director, G3 Newswire
The Early Advantage: BetConstruct’s World Cup AI Playbook
Gegham, central to your World Cup campaign was the view that operators who waited until the tournament began already lost ground. What data convinced BetConstruct that World Cup engagement needed to begin months before the first match kicks off?
Managing Director, G3 Newswire
Why AI-Native platforms could define iGaming’s next decade
Adam, legacy platforms are a growing concern for operators. Why have they become such a barrier to innovation and growth?
Managing Director, G3 Newswire
Honoré Gaming: Retention begins long before the final whistle
What separates operators that retain World Cup players from those that watch them disappear?Proactivity, and knowing your audience before it arrives. A World Cup is an acquisition event, not a revenue windfall, its real value comes in the months following the final whistle, or not at all. The operators who
Managing Director, G3 Newswire
Why absolute transmission stability is critical to DS Virtual Gaming
Rather than relying on traditional computer-generated imagery (CGI), DS Virtual Gaming has established a unique market position from day one by partnering exclusively with the world's leading racing venues.
Editor, G3 Newswire
Behind every Successful Operator Partnership
Steven, business analysts are rarely the public face of a technology supplier, yet they often sit at the centre of major operator projects. Why do you believe the role is so frequently overlooked?I think it's because when a project is successful, the work of a business analyst is largely invisible.
Managing Director, G3 Newswire
Gateway to the Americas
Eman, SiGMA North America arrives at a fascinating time for the Mexican gaming market. What made this the right moment to bring the summit to Mexico City, and why do you believe the country deserves greater attention from the international industry?The timing feels right because Mexico has reached an important
Managing Director, G3 Newswire
The New Architecture of Gambling
The gambling industry has spent years talking about digital transformation. It is something else entirely: an ongoing architectural rebuild still being interpreted in hindsight. What is emerging is a real-time system built to retain attention and loyalty rather than capture it intermittently.
Managing Director, G3 Newswire
Forget better odds. Trust better relationships
Every generation of gaming has been shaped by a change in interface. Retail betting shops defined one era. Desktop websites created another. Mobile apps then transformed access, putting sportsbooks and casinos into every customer’s pocket. Each shift changed customer behaviour because it changed how people interacted with gaming brands.
Managing Director, G3 Newswire
Built to Last: Regulation, North America and the AI Opportunity
Kevin, 1X2 Network launched in 2002. Looking back, was building a long-lasting business a conscious goal from the outset?
Managing Director, G3 Newswire
Gen Z Betting Blueprint
DATA.BET began as an esports-focused supplier before expanding into wider sportsbook products. What lessons from esports betting are now influencing the broader betting experience?Rostyslav Likhtin: One of the key lessons from esports is speed. Users expect instant odds updates, a fast interface and the ability to place bets without unnecessary
Managing Director, G3 Newswire

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