REPORTS & MAGAZINES / Pulling in the Same Direction

Pulling in the Same Direction

John Connelly outlines the Bally Interactive solution

Pulling in the Same Direction

Bally Interactive is forging its own path with a solution that seeks to support its casino customers, not compete against them.

The interactive gaming sector has been operating within a protective bubble for many years, externalised from regional taxation and legislation, the market has been independently and directly serving customers irrespective of local rules, regulation and tax.

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