Sweden – Jumio checks VIP ID at Mr GreenBy Phil - 8 October 2014
Jumio, the next-generation payments and ID software company, has been integrated by Swedish online gaming company, Mr Green, to verify customer identity for the VIP customer experience.
Mr Green is one of Europe’s leading online casinos, offering over 200 games in seven languages and is carving out a reputation as an eGaming provider that offers a personal service which makes every customer feel like a VIP.
Mr Green is licensed and regulated by the Lotteries and Gaming Authority in Malta and since its launch in 2008 has posted an annual growth in excess of 70 per cent. The online Casino Mr Green is 100 per cent owned by Mr Green & Co AB, which is listed on the Swedish stock market.
As a fast growing company with annual growth rates of 70 per cent, Mr Green was faced with the challenge of how to maintain their reputation for treating every customer like a VIP and providing a personal service. Secondly, Mr Green was acquiring customers from many countries and was faced with the challenge of meeting regulatory requirements of checking customer age and identity.
Mr Green had been asking customers to email or upload copies of their identity documents and was manually reviewing a range of ID documents from different countries. Jumio worked with Mr Green to integrate Netverify, Jumio’s automated ID document scanning and authentication solution, into the Mr Green website. Netverify authenticates ID document security features such as fonts, holograms, microprint, and customer details coded in the ID document data.
With Netverify integrated in the site, Mr Green’s customers are now able to use their webcam or camera phone to scan and authenticate their ID documents for instant identity and age verification. In the first week of being live with Netverify, Mr Green was able to receive the same amount of authenticated ID documents that they previously would have received in a month. The key result is that Mr Green has been able to welcome and verify their customers much quicker than before whilst providing a great customer experience and meeting regulatory age and identity check requirements.
Luke Gauci, Head of Payments & Fraud at Mr Green, said: “In the first week of being live with Netverify, we received and validated more customer ID documents than we would have previously in a whole month. Jumio is easy for customers to use and their document validation solution travels better across borders than database-led identity checking.”