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UK – Astra Gaming Group strikes a high profile pose at Park Avenue

By - 11 June 2013

The Astra Gaming Group was well represented at this year’s Park Avenue with a stellar line-up of product dominating a significant footprint in the showroom of Electrocoin Sales.

The latest titles from Astra Games, Bell-Fruit Games and Empire Games were on display, notably the former’s re-born version of the iconic Party Time. There was support, too, from national operator Gamestec and distribution firm RLMS who both had representatives on hand last Wednesday to advise customers on the latest product developments.

Empire Games had two games on show – Sky’s the Limit and Clockwork Oranges Roll Up. The firm’s Steve Young commented: “Open Day is always a good event to catch up with other manufactures and sales executives. It gives us all a chance to bounce ideas off each other with the aim of producing quality games for the market place. As always, the barbecue was a real winner, and to top it off it was a gloriously sunny day. Smiles all round for another enjoyable open day!”

Bell-Fruit, meanwhile, were showing their two latest machines at the open day, the QPS Monster Money which has now received approvals from almost all major retailers, and the Deal Or No Deal Double Chance which is flying high on test and already picking up its first approvals.

Sales and Marketing Director John McLoughlin said: “There was a lot of talk about the long-awaited triennial review which we hope to see in November and there is a general feeling that £100 prize should give a lift to the industry, even though there is to be no increase in stake. The event was well attended by both operators and pub retailers and there were plenty of opportunities to discuss business in a relaxed and amiable atmosphere, whilst at the same time supporting the industry’s chosen charity, Rays of Sunshine.

“The open day serves a very useful purpose and is always well patronised by the industry. Particular thanks should go to Kevin Weir and the rest of the team at Electrocoin for putting so much behind the scenes effort into making this one of the key dates in the business calendar.”

Alan Rogers, Director of Sales at Astra Games, was quick to emphasise the importance of Park Avenue Open Day, saying: “It is a welcome date on the industry calendar that provides the opportunity to meet with customers and friends from all over the UK. At the Open Day was Party Time, our latest reel and video based game which emphasises Astra’s core strength in Category C. It’s fantastic visually, thanks to a modern take on the iconic arena presentation. Furthermore, the game has truly dynamic appeal which, of course, results in an entertaining experience for the player. It also invites players to enjoy familiar game play that is well proven and a consistently strong performer on site.”


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