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UK – Bally doubles down with two UK internet deals

By - 12 July 2013

Bally Technologies has secured two important internet deals with two of the UK’s leading operators from the worlds of bingo and betting with its online slot games now available through williamhill.com and the website owned by Rank for its Mecca Bingo brand.

Bally currently provides casino-management and player-tracking systems for Rank’s land-based casinos. The new agreement enables online players to enjoy Bally’s thrilling game content.

“We are confident our players will have a great time playing Bally games,” said Rank Group Head of Games, Alex Franklin. “Bally is widely recognised as one of the top gaming companies in the world and it is exciting to partner with them as they continue to grow in the online market.”

Bally Interactive General Manager Michael Probert said: “Bally games being on the well-known Mecca Bingo is another big step for our online gaming business. We are excited for more players to have the chance to experience the excitement of our latest titles.”

James Curwen, Head of Gaming Operations for William Hill, said of the deal with William Hill: “We are happy to partner with Bally to offer its games to William Hill customers online. Bally’s innovative games have been successful in land-based casinos around the world and we are certain our players will enjoy them.”

Bally Technologies’ Interactive Senior Director of Sales Tony Plaskow added: “Bally is excited to supply its market-leading slot content to William Hill. We look forward to working closely with one of Europe’s leading interactive gaming brands.”

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