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UK – Bell-Fruit and Endemol renew licensing agreement

By - 25 September 2014

Nottingham-based gaming machine manufacturer Bell-Fruit Games (BFG) and multiplatform entertainment provider Endemol UK have renewed their agreement for the phenomenally successful DEAL OR NO DEAL (DOND) licence.

The deal, currently running into its eighth year, has seen the emergence of in excess of 100 AWP, SWP, Cat B3 and club products in the UK bearing the unmistakeable Deal or No Deal brand.

Pete Farrell, Director of Games Design at BFG, heralded the continuation of what has been a hugely productive alliance with Endemol UK. He noted: “We are highly delighted to be able to announce our renewed licensing partnership with Endemol UK, who we have a very strong working relationship with. As a result, players up and down the country can look forward to many more great DOND titles from the BFG stable.”

Owain Walbyoff, Managing Director at Endemol Games, said: “Our partnership with Bell Fruit Games has gone from strength to strength, having successfully partnered with the company since 2006. Deal or No Deal is one of the strongest brands in our slate and we’re extremely pleased to renew this license agreement.”

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