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UK – A Bet A offering free trials of SMS betting service

By - 3 June 2014

Specialist EPOS supplier A Bet A is offering free trials of its SMS betting service following a successful pilot scheme.

The supplier, who services operators in the UK and Ireland as well as 22 global territories, has been working on the system with leading rails bookmaker Geoff Banks.

Banks benefitted from an increase in turnover after customers were able to place bets without having to queue up on course during busy periods.

And its creators now believe other bookmakers who don’t have an online presence will be able to profit too – and are willing to showcase its success for free.
A Bet A Operations Manager Jason Hardman said: “Text message betting used to have serious limitations due to syntax rules and automation. But with new artificial intelligence technology that provides instant acknowledgement and natural language interpretation it can be a real aid to customer acquisition and retention. Not only is it relevant to smaller operators it can also help those in emerging markets like Africa, where the phone rather than the PC is king. It has sizeable customer recruitment potential.”

SMS betting is also increasingly popular in Ireland where customers can deposit at their local shop then bet via text messages, before later collecting any winnings in cash. The system sends out an instant acknowledgement and a detailed receipt. It can also text a congratulatory message with a winning bet notification, or customisable offers based upon a customer’s interests.

The recipient of these can also make balance enquiries, request mini statements, top up their account, or withdraw winnings.

A Bet A recently announced a deal to provide Betway with a portable EPOS system to help activate their sponsorship of the PDC’s Premier League Darts series.
The technology, which allows operators to capture both on and off-site wagers, is also in use with Coral at events including the Cheltenham Festival earlier this year.

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