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UK – Caesars UK to install Bally’s SHFL Fusion electronic table, i-Table Roulette and ChipStar

By - 22 September 2014

Caesars Entertainment UK will deploy several industry-leading table products from Bally Technologies at its casinos across the United Kingdom with the goal of increasing performance and excitement in its table-game pits.

Caesars Entertainment UK will install 108 SHFL Fusion terminals linked to SHFL Fusion Auto, i-Table Roulette, and live American roulette tables at the stylish The Casino at the Empire in London and its seven other casinos throughout the United Kingdom. The company will also install 57 ChipStar roulette chip sorters, which now have the ability to sort 43-mm chips.

Bally’s SHFL Fusion line provides a variety of gaming options for the casino floor. SHFL Fusion Auto features a fully automated roulette wheel and custom lighting options, along with highly configurable terminal layouts. The e-table innovation i-Table Roulette combines the excitement of traditional roulette with all bets and pays made electronically, increasing game security, accuracy, and speed to result in more rounds per hour while eliminating errors.

Additionally, Casino at The Empire will install TableView, an efficient real-time table rating and player-tracking solution that enables casino operators to replace their existing manual rating process with the ease of electronic automation.

“Bally is a market leader in table solutions and it made perfect sense to work together to bring these proven and innovative solutions to our players,” said Caesars Entertainment UK Managing Director Mike Rothwell. “These products offer our patrons a new and exciting way to play the popular game of roulette and we expect them to deliver a strong return-on-investment and a differentiated experience for our customers.”

Bally Technologies’ Vice President and Managing Director of Europe, Marco Herrera, said: “The Caesars Entertainment UK casinos appeal to all types of players and we are honoured that the company selected our table game products for their properties. These solutions are designed to enable operators like Caesars Entertainment UK to continue to provide their players with the highest-quality gaming experience while increasing profitability and efficiency.”

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