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UK – EveryMatrix launches social sports betting platform

By - 1 December 2014

EveryMatrix has launched a social sports betting platform, Favourit. This integration will provide customers with over 10,000 pre-match and 5,000 live betting opportunities per month.

Favourit has been redesigned from the ground up as the “social sports book”, offering customers a brand new way to bet on sports and racing around the globe.

Favourit has invested heavily in surveying the market and assessing its competitive position to create a completely unique proposition for the sports betting market.

Favourit offers the customer a more engaging, insightful and useful betting experience. Separating itself from the traditional “price and transactional” driven approach, Favourit gives users a global community of betting experts, real time betting data and analytics, competitive real money betting odds as well as a free virtual balance to test out their strategies. The Favourit platform is available in multiple languages and is available on web, mobile (HTML5 & iOS) and tablet.

Toby Simmons, CEO Favourit, said: “Over the past two years Favourit has developed a unique approach to the sports betting industry, now we are capitalizing on this by value adding to the experience with a sports book partnership with EveryMatrix. From our research, customers have told us that Favourit gives them a better online betting experience. We are out to prove we’re changing the game for the better. Following the trends of verticals such as social share trading and market innovators including eToro & StockTwits, Favourit will continue to become the number one brand in regards to a better user experience for punters around the world.”

“We are delighted to be able to launch such a fantastic new operator integrating our innovative platform. I am thoroughly impressed with Favourit’s ambition, drive and genuine enthusiasm to change the user experience and I am delighted to announce this launch,” Ebbe Groes, Chief Executive EveryMatrix said.

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