Supplier News
UK – Fremantle to Take Me Out
By Phil - 28 January 2014
FremantleMedia UK has signed a deal with Gamesys enabling them to develop and promote an exclusive bingo game as well as a series of slots and instant-win games based on the hit TV show Take Me Out and the nation’s favourite matchmaker, Paddy McGuinness, who will be contributing bespoke audio and visual content for the games. The first product, a Take Me Out bingo game, will be available at www.jackpotjoy.com at the end of January.
Take Me Out is the cheeky and electrifyingly funny dating show – where it really is first impressions that count. Fronted by the hugely popular Paddy McGuinness, the show provides Gamesys with an excellent opportunity to create online and mobile/tablet products using elements of the show including catch-phrases such as ‘no likey, no lighty.’
Simon Murphy, Head of Gaming for FremantleMedia UK, said: “Shows like Take Me Out have broad national appeal and players can easily identify with both the format and the brand. We are very excited that the Take Me Out games will reach such a wide audience via the Gamesys Group who are the perfect partner for this initiative with one of our most proudly owned shows.”
Lee Fenton, Chief Operating Officer at Gamesys added: “This is a great opportunity for us to take a much loved UK TV brand and together with FremantleMedia, develop a suite of games that will stay true to the programme’s format as well creating exceptional game experiences for our customers.”
