UK – Gamevy and Glück Games announce strategic partnershipBy Phil - 14 July 2017
Gamevy and Glück Games have announced a strategic partnership where they supply one another’s content to key operators and may even develop specific products jointly.
The two companies are two industry newcomers who share a determination to innovate in real money gaming. Both have won the ICE Game to Watch award, and both are known for beautiful, high-quality instant win games which are a hit with lottery players. They have previously collaborated together – sharing a stand at ICE and gaining attention with their irreverent approach to ‘promo staff’, a pair of delightful grannies and adorable micro-pigs!
Speaking at the Global Lottery Messenger Forum, Chief Commercial Officer of Gamevy, Helen Walton, said: “We realised it made sense for two small companies to collaborate. Rather than competing, it makes sense to grow the market together. Glück Games have a fantastic range of scratch cards, instant wins and popular bingo and keno games, while we have been concentrating on more strategic games where players make choices and really engage with the play experience. Together our range encompasses over 100 games – more than enough to offer players an exciting choice and to ensure operators can deliver a fun and engaging new tab.”
Gamevy and Glück Games deliver games that help increase dwell time and life-time value for operators. For lotteries, players who have previously only bought a lottery ticket are happy to add on a scratchcard purchase and play a few games of one of the more entertaining instant win games. While for casinos looking to expand their customer base and attract a broader, younger demographic, a new instant win tab can offer incremental revenue and improved conversion rates.
“The industry has been badly served when it comes to instant win games,” points out Glück Games CEO, Robert Lenzhofer. “There’s little that’s really exciting out there and when an operator is on the lookout for games in the wider ‘Lottery’-vertical, they realize that the rest of the i-gaming industry has been sleeping and resting on its laurels.
Operators these days are eagerly interested to serve the much broader, lottery-playing audience and with the partnership between Gamevy and Glück Games, an operator now for the first time has access to an unparalleled portfolio of scratch-cards, instant-win, bingo, keno and instant-lottery titles. With one single integration our operators not only have access to Glück Games’ and Gamevy’s titles now, but also all third-party integrations that the two companies have been working towards, such as Inchinn, Sideplay, Lotto Interactive and others. In all honesty, it’s a portfolio that operators can’t afford to ignore.”