UK – Grosvenor launches Multi-Channel rewards schemeBy Phil - 4 March 2014
Grosvenor Casinos is the first casino operator in the UK to offer a multi-channel rewards scheme following the launch of its popular Play Points programme across its online and mobile platforms.
The announcement comes as the company continues to develop its multi-channel offering; giving yet another reason for customers to play with Grosvenor Casinos.
As a result of the extension of its Play Points scheme, Grosvenor Casino customers will now have one pot of points, regardless of where they are earned, that can then be used on online and mobile platforms, as well as in the 33 participating casinos. Points are earned on the amount staked, so if a customer plays with £10 and wagers it 10 times, they’ll receive points on £100, not the original £10.
James Dixon, Head of Customer Relationship Management, at Grosvenor Casinos commented: “Play Points and the launch to multi-channel rewards is a vital part of building Grosvenor Casinos as a multi-channel brand. This is a major milestone for not only the business, but for the gaming industry as a whole as no other casino operator currently offers this. We always strive to be at the forefront of technological advances and as an industry first, this really showcases our commitment to providing a gaming experience for our customers that’s second to none, regardless of whether they choose to play online, on mobile or in one of the participating casinos.”
The Play Points programme is currently available in 33 Grosvenor Casinos across the UK where customers can collect points every time they play, dine and drink in one of the participating casinos. They can then use their Play Points towards extra gaming, part pay for food and drink or apply the points to one of 500 new gifts in Grosvenor Casino’ gift catalogue. The expansion to multi-channel will be supported with a launch campaign which will include various POS elements in clubs and online.