UK – Inspired Eclipses betting market with three operator launch
Inspired Gaming Group has launched its new Eclipse cabinet with three leading bookmakers: William Hill, Betfred and Paddy Power.
The Eclipse cabinet comes complete with a new widescreen video button panel, called SmartDeck, and an intuitive touch and swipe menu, called SmartMenu. Inspired will be rolling out over 9,000 Eclipse gaming machines to William Hill, Betfred and Paddy Power venues.
Luke Alvarez, CEO and Founder of Inspired Gaming Group, commented: “Inspired is going from strength to strength in the UK, and internationally. We have exclusive supply deals to provide gaming machines, technology and games to three major bookmakers – William Hill, Betfred and Paddy Power – and a large number of independent bookmakers. Our renewed relationship with Betfred also includes the ex-Tote estate of an additional 500 shops that were previously supplied by another company. Every year we put an enormous amount of resource into R&D for the UK LBO market – the launch of Eclipse and all its features is an exciting milestone in our on-going innovation strategy.”
Eclipse is a 360° product evolution. Key features include: four linear HD screens, swipe-enabled primary screen and video button panel, the industry’s first combined touchscreen video buttons and physical buttons with video screens (OpticV buttons), HD sound system, ambient lighting, and an ergonomically designed footrest.
Eclipse’s SmartDeck video button panel adds another touchscreen to the player experience and, therefore, allows for more game features and increased player interaction. Games available with premium SmartDeck features include: Merlin, Showtime, Luck of the Irish, 20p Roulette, Blackjack Poker Plus, and Blackjack Lucky Pairs. Inspired launches at least one new UK game a month and going forward new B2 and B3 games will provide even more entertainment with SmartDeck functionality.
Eclipse’s new SmartMenu has an intuitive user interface and smart algorithm to make it easy for players to find old favourites, while also recommending similar content they might like to try in an intelligent and non-intrusive way. The new homepage has been carefully designed to suit all player types in UK bookmakers, by appealing to both slots and casino game players. For experienced players, who are interested in browsing more of the game library, there are sophisticated game category pages with a second tier navigation and filters to find games with specific qualities.
Eclipse also accommodates physical loyalty cards and Inspired’s Core VIP marketing and rewards ecosystem. William Hill and Paddy Power have card based loyalty systems powered by Inspired’s Core VIP software and their player rewards will include exclusive SmartDeck game features.
