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UK – iSoftBet agrees William Hill retail deal

By - 6 September 2017

iSoftBet has struck a content deal with one of the biggest operators in the market, William Hill.

The supplier has already struck a deal to provide the Interactive arm of bookmaking giant William Hill with its entire portfolio of games. The William Hill players will be able to enjoy the new content in mobile and online.

This deal forms part of iSoftBet’s strategy to provide operators with a truly Omni-channel product offering, with more of its original and branded games set to be converted for land-based betting terminals in the coming months.

Michael Probert, Head of Business Development at iSoftBet, said: “We are thrilled to be able to strengthen our product offering with land-based versions of some of our most popular games, and to help William Hill offer its players greater access to our slots.

“Players now expect to be able to spin the reels on their favourite games regardless of whether they are playing on desktop, mobile, or in their local betting shop, so it is a priority of ours to ensure we deliver this to them.”

Andrew Sackey, Director of product & Content at William Hill, said: “The release of the iSoftBet games provides our customers with Omni-channel content, innovation in 3D reels and great branded titles. The games are also exclusive to William Hill in the UK landbased sector, making William Hill the only place where you can play these titles.

We have also worked closely with iSoftBet on the games to make modifications that make them more appealing to Retail customers and improve convergence online, so we are looking forward to their first release later this year.”

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