Interactive
UK – iSoftBet strikes Cashino deal
By Phil - 28 June 2017
iSoftbet is teaming up with UK high-street brand Cashino, agreeing a deal to provide them with its full suite of original and branded games.
With over 150 venues across the UK and additional markets, Cashino will now be able to offer its players a wide and diverse suite of online and mobile titles produced by iSoftBet, including some of the industry’s top-performing games such as Paranormal Activity, Diamond Wild and Neon Reels.
iSoftBet’s state-of-the-art content comes with an innovative back office, which allows operators to manage all marketing activity and bonusing in one place.
Michael Probert, Head of Business Development at iSoftBet, said: “This is a great deal for us, expanding our reach further into regulated markets, the UK primarily. Cashino and Merkur make great partners, and we are looking forward to working with them.”
Cashino is a Merkur brand, one of the largest land-based and online slots manufacturers internationally. Merkur is part of the Gauselmann Group.
Stefanie Schwarz, Head of Product at Merkur Interactive Services, said: “We are delighted to be able to bolster our game portfolio with iSoftBet’s unique titles. Well-known for creating engaging games, we believe iSoftBet’s content will be a great fit for our rapidly expanding portfolio.”
iSoftBet’s portfolio of in-house titles as well as third-party games are offered via a single integration.
