Interactive

UK – Ladbrokes launches 5050Sports from Real Sports Global

Ladbrokes has launched 5050Sports, Real Horses, Real Dogs and Scratchcards from Real Sports Global onto its site.

Ladbrokes will roll out the full suite of RSG products on mobile, desktop and app, including amongst others Michael Owen’s 5050Sports Football, Michael Vaughan’s 5050Sports Cricket, Ricky Hatton’s 5050Sports Boxing, as well as six scratchcard titles, including The Wadfather, Battleships and Box 13, plus the company’s Real Sports titles, namely Real Horses and Real Dogs, two products that have quickly amassed significant interest due to them being on-demand realistic virtual horses/greyhound games that utilise previous live footage to settle bet outcomes.

Richard Poole, Head of Product and Commercial Management at Ladbrokes, said: “Real Sports Global are producing some of the most innovative content that I have seen for some time, and we are always looking to partner with companies that can bring something new and fresh to our players. Real Horses and Real Dogs are products that we think will gain instant appeal to our mobile players, whilst the new scratchcards are industry leading and will certainly carry a great deal of attraction across all of our platforms.”

Real Sports Global CEO Stuart Carr remarked: “We are thrilled to be working with Ladbrokes and the signing of this deal comes at a significant time for RSG. Over the next few months, we will be building upon on our Real Sports product concept, developing a suite of games that we believe will redefine the virtual sector, whilst growing an ever-expanding list of operators in the UK, Europe and Asia.”