Operator News
UK – Ladbrokes rolls out first 1,500 SSBTs
By Phil - 12 December 2013
After a lot of hard work, Scientific Games and BGT have completed the rollout of over 1,500 Self Service Betting Terminals across the UK, Ireland and Belgium.
The Nevada cabinets used by Ladbrokes and supplied by Scientific Games have been well received by customers and are operating with BGT’s new T generation of software, which is due to be rolled out across all of the UK in Q1 2014.
John Pettit, Commercial Director at Ladbrokes, said: “SSBTs are part of our wider strategy to evolve the retail offer by giving customers access to more markets and betting opportunities, such as betting in Play. We chose BGT because they are the market leader and will offer our customers the best experience.”
Paddy Power meanwhile continues to lead the market and is averaging four times more Self Service Betting Terminals in its UK estate than FOBTS. In Ireland, the company is also growing its SSBT footprint and another 150 terminals are set to be installed in Q1 2014.
A spokesperson for BGT said: “With other exciting innovations lined up by the Paddy Power team in Q1 2014, next year looks set to be the biggest year to date in their SSBT history.”
