Supplier News
UK – SBTech at the double
By Phil - 9 July 2013
Leading sports betting solutions provider SBTech has signed an exclusive deal with online casino platform iSoftBet to provide its cutting edge sports betting and live betting platform to their veteran and highly respected operator Netbet.
The deal will see SBTech replacing the group’s legacy sports betting platform and marks a significant step forward for SBTech with additional remarkable brands joining the already impressive portfolio of operators.
“Netbet is an industry veteran European bookmaker and we are delighted to provide them with our leading turnkey sports betting and live betting solution. Our partnership with iSoftBet will allow them to provide their operators with a turnkey and fully managed sports betting solution thus allowing them to offer a state of the art live betting product featuring more than 8,000 monthly live events,” said SBTech CEO Itai Zak. “Not only are we trusted by a respected bookmaker to replace their legacy sports betting system we will also be able to offer our solution easily and quickly to other top operators using the iSoftBet platform in various regulated jurisdictions.”
“Sports betting is key component in our offering and we were looking for the right partner for a long time. We are working with some of the most well-known brands in the industry and operating in various regulated jurisdictions so we must ensure that we provide our operators with the best products and services which meet the highest standard they expect,” added Nir Elbaz, iSoftBet Business Development Director at iSoftBet ” We have chosen SBTech because of their impressive and unique offering, the smooth and easy integration and because of their proven experience in our target markets.”
The deal follows one last month with UK based bookmaker, Globet.
Enrico Salvatori, CEO of Globet said: “SBTech live betting solution is one of the best products in the industry today and we’re thrilled to have SBTech as partners in our endeavour to offer our punters the best live betting experience they deserve. SBTech has shown they are fully experienced and knowledgeable in their ability to help bookmakers take their offering to the next level, and their expertise will allow us to grow our business thanks to a more cost-effective live betting product.”
