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UK – van den Berg appointed Aristocrat Sales Director EMEA

By - 12 June 2015

Aristocrat Technologies has strengthened its EMEA management team with the appointment of experienced gaming industry executive Erik-Jan van den Berg in the position of Sales Director – EMEA, effective June 1 2015.

In a gaming industry career spanning more than 30 years, Mr van den Berg has held management positions at businesses involved in casino operations, gaming machine supply and cash handling solutions, gaining along the way industry-related academic qualifications including an MBA in Entertainment from Amsterdam University of Applied Sciences, and Executive Development from the University of Las Vegas and University of Reno.

He began his career at Holland Casino, spending nine years in live games, slots and product management roles, before moving into sales at IGT-Europe for four years. Mr van den Berg then returned to operations, working as Casino Director at Casino Dortmund in Germany. His most recent post was Senior Sales Director at CPI (formerly MEI).

James Boje, Managing Director, EMEA, commented: “With his extensive background in gaming, Erik-Jan brings a wealth of knowledge and leadership with him which will further enhance our service and enrich relationships with our valued customers. With Erik-Jan on our team, we will grow to become one of the leading players in what is undoubtedly one of the world’s most challenging and diverse regions.”

Erik-Jan is delighted to be joining the Aristocrat team, adding: “I have always admired Aristocrat, their superior product line and total commitment to their customers, and I’m excited to join the team who are creating the world’s greatest gaming experience, every day.”

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