Supplier News
US – Bally signs up with Optimal Payments
By Phil - 25 June 2013
Online payment provider Optimal Payments has signed an agreement with Bally Technologies to provide payments and related services to both Bally and its online gaming customers.
Under the agreement, Bally will integrate Optimal Payment’s Netbanx payment platform into its solution for operators in the regulated U.S. gaming market. Bally’s customers will be able to use the Netbanx payment gateway for services including credit card, debit card and electronic cheque (ACH) processing and risk management for regulated U.S. gaming.
John Connelly, Vice President of Business Development at Bally said: “We are excited to partner with Optimal Payments to bring an integrated gaming and payments solution to our online gaming customers in the U.S. A key part of our strategy is to partner with best of breed providers and we have done that with Optimal Payments to secure access to their extensive expertise in payment processing and risk management services for the regulated U.S. gaming market.”
Joel Leonoff, President and CEO of Optimal Payments, added: “This partnership is part of our on-going strategy to build a complete solution for the regulated U.S. gaming market that will enable operators to bridge the land-based with online worlds. Bally is a recognised leader in platform and content for both land-based and increasingly online gaming. We are pleased to be working with Bally and its customers, and this agreement demonstrates our ability to provide real value to both technology providers and gaming operators alike.”
