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US – Bally’s NASCAR makes Mississippi debut

By - 24 June 2013

Bally’s Virtual Racing NASCAR made its Mississippi debut at the Golden Nugget Biloxi on June 21.

Bally’s Elite Bonusing Suite Virtual Racing promotional tool has already been a huge hit creating floor-wide excitement on casino floors across America, driving coin-in, carded play, new players’ club signups, and tremendous excitement. Now – for the first time in Mississippi – Virtual Racing will feature a NASCAR-themed car racing promotion that lets players at any slot machine on the casino floor actually choose their favourite driver and cheer him across the finish line.

Players will select one of eight famous NASCAR drivers: Clint Bowyer, Dale Earnhardt Jr., Jeff Gordon, Kevin Harvick, Jimmie Johnson, Matt Kenseth, Mark Martin, or Martin Truex Jr. from the touch-screen on the iVIEW or iVIEW Display Manager (DM) player-user-interface on each of Golden Nugget Atlantic City’s slot or video-poker machines.

Qualified players who select the winning driver will split a guaranteed prize pool of $10,000 in bonus credits daily during the promotion.

The Golden Nugget Biloxi will host daily races each hour from 2 to 6 p.m. The virtual-racing events are available on all of the casino’s gaming machines – without interrupting game play.

Golden Nugget Biloxi Director of Marketing Melissa Radovich said: “Players will experience the excitement of Virtual Racing NASCAR for the first time in Mississippi at our property. It’s going to be a great few days for our players as they compete to win while enjoying the thrill of America’s no. 1 spectator sport. This is the type of fun-filled event that truly sets us apart from the competition and rewards our loyal guests.”

The Golden Nugget Biloxi is also using EBS to add excitement across their iVIEW network using player-centric, real-time interactive promotions such as Virtual Racing, U-Spin bonusing and DM Tournaments.

Bally Technologies’ Vice President of Systems Sales Tom Reilly added: “We are honoured to help the Golden Nugget Biloxi continue to build casino excitement and player loyalty. Virtual Racing NASCAR has been very successful at properties across the U.S. and we are thrilled for it to make its debut in Mississippi.”

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