SPORTS BETTING
US – BetMGM and SportsGrid expand multi-year agreement
By Phil - 30 August 2022
BetMGM, a leading sports betting and iGaming operator, and SportsGrid, the nation’s first live sports wagering streaming video network, announced today an expansion and extension of their strategic partnership.
Under the multi-year agreement BetMGM’s trading team and experts will provide insight during various broadcasts including Ferrall Coast to Coast, Pro Football Today and In-Game Live Primetime. SportsGrid’s lead pro football analyst Warren Sharp will deliver reports from MGM Resorts properties including MGM National Harbor in Maryland.
“SportsGrid is an ideal partner and, together, we look forward to providing our customers with more sports betting content just in time for the start of football season,” said Matt Prevost, Chief Revenue Officer, BetMGM.
BetMGM’s odds and promotions will now be featured throughout the entirety of Ferrall Coast to Coast. Sharp’s live reports also will be distributed over SportsGrid’s multi-media content platforms including the video streaming network, website, digital syndication publisher network and both companies’ social media properties.
SportsGrid Chief Operating Officer Adam Kaplan said, “We are thrilled to be expanding our relationship with BetMGM on the heels of our initial partnership launch earlier this year. By further leveraging SportsGrid’s media-as-a-service model, BetMGM will benefit from the scale of our network’s audience and distribution footprints, the integration of top talent like Warren Sharp and the live content production from premier MGM Resorts properties.”
Sharp said, “I am excited to provide BetMGM customers and SportsGrid’s nationwide audience with my real time insights and analytics throughout the NFL regular season and playoffs. This partnership provides me with a unique perspective in covering the NFL matchups, spread, over/under and money lines, along with futures odds and player props.”
