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US – BlueWater feeling Epic thanks to TransAct

By - 9 August 2013

TransAct Technologies has installed its Epicentral Print System on 523 games at BlueWater Resort & Casino in Parker, Arizona.

With this installation, Epicentral is now live at four casinos on a total of over 5,000 slots.

BlueWater Resort & Casino, the first casino in the Southwest to install Epicentral, is currently using the system to provide players with a variety of customised promotions.

Bart Shuldman, Chairman and Chief Executive Officer of TransAct Technologies, said: “The recent introduction of the Epicentral Print System at BlueWater Resort & Casino marks our fourth successful installation of this advanced promotion and bonusing system. With each installation, Epicentralis proving to be a powerful tool for casino operators to drive increased visitation from their highest rated players while catalyzing new enrollment in loyalty programs and additional play, leading to higher revenue and solid investment returns for our customers. BlueWater Resort & Casino understands the value of providing their guests with great gaming entertainment and rewarding experiences. The addition of BlueWater Casino’s branded ‘Epic Rewards’ promotional program, through the deployment of Epicentral, to their THEclub player loyalty program will enable them to run enhanced, personalised promotions right at the gaming machine and fully realize the economic benefits that Epicentral brings to their operations.”

“We are excited to offer yet another enhancement to our players’ casino experience through targeted promotions made possible by the Epicentral Print System,” said Art Navarro, General Manager of BlueWater Resort & Casino. “The system gives our marketing personnel tremendous flexibility to create effective promotions and valuable coupons in real-time so that we can ensure our customers receive the most rewarding experience possible from their visit. Our employees are excited by the possibilities that Epicentral brings to our business and our guests will be the prime beneficiaries of that increased excitement.”

The Epicentral Print System — connected directly to TransAct’s ServerPort device inside the slot machine— is an easy-to-use, cost-efficient software system that enables casinos to internally develop marketing programs and promotional coupons for distribution to customers on a real-time basis at a slot machine via the Epicentral technology. The system works with existing slot systems and games as it operates with a separate and distinct connection with the printer. As a result, casinos can deploy the Epicentral Print System to connect to all existing slot machines, regardless of the game’s manufacturer, to drive increased revenue and enhance their customers’ experience on a real-time basis.

Additionally, TransAct’s installation team seamlessly integrated Epicentral with the casino’s slot management system, allowing marketing and other personnel at the property to monitor player activity in real-time and to adjust their promotions accordingly.

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