US – EGT close to clean sweep in Florida and Puerto RicoBy Phil - 8 October 2015
It has been a little over a year now and the business relationship between Euro Games Technology and Reel Games continues to expand and flourish in North America.
Both companies have combined their efforts to reveal the advantages of EGT machines to the local gaming audience. They are also together in analyzing the performance of their installed cabinets in the region, as well as the received players’ feedback over the last 12 months. The shared experience enabled them to target more precisely the North American market and to develop a plan for a future growth.
This approach proved fruitful and resulted in a multitude of new installations of the Egypt Quest jackpot system – a customised solution for the US, that offers a novel type of bonus and jackpot features, highly appraised by the local slot players. Initially the system was delivered to the Isle Casino Racing Pompano Park just to be ordered soon after that from a number of other establishments – the Magic City Casino, the Mardi Gras Casino and the Seminole Coconut Creek Casino, all located in Florida. Awaiting to be supplied with Egypt Quest are also the Valley View Casino in California, the Hard Rock Rocksino Northfield Park in Ohio, the Margaretville Resort Casino in Louisiana, the Gold Strike Casino Resort in Mississippi and several casinos in Puerto Rico.
The future is promising for the expansion of EGT’s product line in North America. The R&D department of the company continually focuses on developing games and systems specifically for the US players. All of these products are readily available for Reel Games to immediately market in the region. The main sales objective of both enterprises by the end of the year is to have multiple EGT products installed in all casinos in Puerto Rico, as well as in most of the gaming venues in Florida. For 2016 the plan is even more ambitious – to penetrate the major jurisdictions in North America. For the purpose Reel Games and Euro Games Technology will also rely on the newly created multigame mixes for the USA – the Premier Green and the Premier Red, each including 6 carefully selected games. They can be first tried from the players very soon at the Isle Casino Racing Pompano Park and the Calder Casino in Florida. More three mixes from the same series – Premier Blue, Premier Orange and Premier Purple, are also expected to enter the market with their variety of game themes and design of different colours.
The reported high sale results have their roots also in the local customers’ opinion: “Our long term partnership with Reel Games goes far beyond the day to day operations of our casino,” shared Shawn Veerasammy at Magic City Casino. “Their response time to service is outstanding and their technical abilities are second to none when it comes down to whatever we need done in our casino. From service, installations and overall analysis the company responds as good, or better than their larger competitors.”
“The partnership with EGT was another good move for the team at Reel Games,” commented Mike Deluca Jr. at Mardi Gras Casino, another loyal customer of both companies. “EGT has adapted very quickly to the requirements of the US market. The new game mixes and the Egypt Quest jackpot system, specifically designed for it, came out very quickly and seems to be a hit with players. We are excited to see the next generation of products to be released at G2E and can only benefit from the relationship we have with Reel Games and EGT.”