Supplier News
US – Global Cash Access re-branding to Everi
By Phil - 17 August 2015
Having successfully integrated the Multimedia Games brand, Global Cash Access Holdings, will now change to Everi Holdings Inc. effective August 24, 2015.
The organisation-wide rebranding, together with the Company’s new logo and new corporate name, reflect the Company’s successful transition to a full-service casino gaming equipment and payment solutions provider focusing on a broad range of opportunities to address customers’ casino floor and technology needs. Concurrent with the August 24, 2015 name change, the Company will begin to trade under a new ticker symbol, “EVRI”, on the New York Stock Exchange. To highlight the re-branding effort and celebrate the new ticker symbol, Company representatives will ring the opening bell at the New York Stock Exchange onAugust 24, 2015.
Ram V. Chary, President and Chief Executive Officer of GCA, said: “The transition to the powerful Everi brand reflects our belief that we are a dynamic, growing organization delivering gaming, security and intelligence solutions to casino operators and engaging games and transactional security to patrons. The Everi brand is an important asset for us to use as we address new opportunities and expand the Company’s market share.”
Mr. Chary continued: “Everi offers a significantly greater range of product solutions to casino operators, including a growing portfolio of innovative and exciting games titles, the award-winning and perennial favorite TournEvent and TournEvent of Champions, the central system for video lottery terminals installed at facilities across New York state, and a host of secure, technology-enhanced payments solutions that help get cash to the game floor.”
Linda Trinh, Vice President, Marketing and Promotions of GCA, added: “We see Everi’s identity to be one of confident possibilities that represents our commitment to casino operators to keep their casino floor running and buzzing, while giving patrons exciting and engaging game play. We’re excited to show off our new corporate identity and to deliver on the promise that ‘Everi Powers the Casino Floor.'”
The company will introduce the new logo mark and trademarks for Everi Holdings at the Global Gaming Expo in Las Vegas, to be held September 29 to October 1. All of the Company’s successful current sub-brands, including TournEvent and TournEvent of Champions for the Games business and CashClub, CentralCredit, and Everi Compliance (formerly NEWave) for the Payments business will continue to be supported.
