Supplier News
US – Greektown Casino feels the benefit of VisuaLimits Focus
By Phil - 20 June 2016
VisuaLimits has announced results of an intensive test of its VL‐Focus visual‐analytics table limit signs following deployment on the gaming tables at Greektown Casino in Detroit, Michigan.
Las Vegas-based VisuaLimits develops and sells the only intelligent, two-sided LCD table‐game limit‐sign in the industry for live table games and provides a cost‐effective foundation for a range of analytics and other functions. As the company’s fourth‐generation product, VL‐Focus detects every hand played on card games, allows automated adjustments of limits to entice more game play, protects tables with added optical game perspectives and communicates important messages to staff property wide along with marketing promotions to players. The VL‐Focus units also allows operators to combine typical table games hardware to reduce costs and clutter on their games as well as improve the overall appearance of their gaming floor.
“Greektown was able to achieve an initial aggregate 10 per cent increase in ‘hands‐per‐hour’ on tables where our VL‐Focus limit‐signs were installed,” said Perry Stasi, CEO of VisuaLimits. “The new, real‐time, optical‐analytics capabilities of our previously passive wager‐limit signs have now proven to give a significant increase in live‐game performance. The actual results far surpass our five percent target and shows an absolute lift in revenue,” he continued. “We are actually seeing increases that are more than double our original estimates.”
Ron Gordon, Vice President of Table Games at Greektown Casino, said: “VL‐Focus has exceeded our expectations for revenue improvement with a 10 percent increase in hands‐per‐hour. Impressively, the system now gives our dealers real‐time feedback on their performance, while providing casino management with the ability to communicate and reinforce dealing performance goals at each tap‐in.”
“The increase in dealer performance alone with VL‐Focus will allow Greektown to recoup their investment in less than six months,” added Mr. Stasi, “and it has provided the ROI justification for installing VL‐Focus on approximately 200 more tables at two sister properties.”
VisuaLimits has installed limit signs and dynamic analytic systems in more than 50 casinos in the United States and Canada.
