US – Greentube to create social casino for Mount AiryBy Phil - 22 March 2017
Mount Airy Casino Resort, Pennsylvania’s first AAA Four-Diamond casino resort, has announced a partnership with Greentube to create a custom social casino platform using Greentube Pro, Greentube’s private label social casino solution.
Through the partnership, Mount Airy and Greentube will create a customized digital gaming platform that mirrors the look and feel – and game offerings – of their brick-and-mortar establishment.
“The partnership with Mount Airy Casino Resort and Greentube will enable players anywhere in the United States to enjoy the gaming experience we offer at Mount Airy,” said John Culetsu, Executive Vice President and General Manager for Mount Airy Casino Resort. “This platform keeps us ahead of the gaming curve and, through Greentube, we will be able to engage players though multiple digital channels from any location around the country,” he added.
Greentube – a subsidiary of the Novomatic Group – is a leading developer and provider of iGaming solutions for the Internet, mobile devices and iTV. Mount Airy’s social platform will be powered by Greentube Pro and will engage players across all platforms and devices with unique features including:
Greentube will create a customized look and feel that reflects the physical appearance of the Mount Airy Casino Resort. Visitors to the brick-and-mortar casino will recognise the same sights and sounds when they play online.
Whether mobile or online, the Mount Airy mobile casino will operate on one seamless platform that offers the same virtual experience and rewards. Players can log in and double down wherever they have a connection.
The platform which will be designed by Kenny Huang (CEO) and his team at BlueBat Games, a subsidiary of Greentube, will allow for in-game marketing capabilities via multiple channels. The platform tracks with the evolution of modern life, which now offers shopping, socializing and everything in between from the convenience of a mobile device. The new online social casino will provide an added dimension for current guests while attracting new players and enticing them to visit the brick-and-mortar casino.
“We have committed to create a custom solution that meets the marketing and revenue needs of Mount Airy Casino Resort,” said Gabriel Cianchetto, President of Market Development, Greentube North America. We will look to Blue Bat Games to create a customized gaming platform that reflects the spirit of Mount Airy Casino Resort and replicate many of the real-life experiences on the casino floor.”