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US – Hyatt and MGM form loyalty alliance

By - 11 June 2013

Hyatt Hotels and MGM Resorts are creating what they believe to be the largest loyalty programme in Las Vegas with Hyatt Gold Passport members able to earn and redeem Hyatt Gold Passport points at 12 iconic participating MGM Resorts destinations in Las Vegas, and M life members able to earn M life Tier Credits when staying at Hyatt hotels and resorts around the world.

The relationship between Hyatt, with more than 450 hotels and resorts worldwide, and MGM Resorts International, with approximately 40,000 hotel rooms in Las Vegas across 12 participating properties, is expected to be the largest loyalty program collaboration in Las Vegas.

Jeff Zidell, Senior Vice President, Hyatt Gold Passport, said: “Our new relationship with MGM Resorts International underscores Hyatt’s focus on listening to guests and developing innovative strategies that set us apart and add value to loyalty program membership. We know The Las Vegas Strip is an important destination for our members, and now they will have the chance to earn points and redeem award nights at 12 outstanding resorts from Bellagio to MGM Grand to Mandalay Bay.”

Beginning June 20, participating MGM Resorts destinations can be booked through Hyatt.com and Hyatt Worldwide Reservation Centers in addition to mlife.com and individual MGM Resorts property websites. Guests with membership in Hyatt Gold Passport and M life will be able to earn both Hyatt Gold Passport points and M life Tier Credits on eligible rates and spend for stays beginning on or after June 20 at participating MGM Resorts destinations.

Bill Hornbuckle, president and chief marketing officer, MGM Resorts International, said, “The new alliance with Hyatt provides M life members with access and added benefits to destinations around the world while exposing our world-class Las Vegas resorts and M life loyalty program to even more savvy travelers. Whether choosing Las Vegas or another part of the world, members’ experiences will be enhanced through this relationship.”

The participating MGM Resorts destinations in Las Vegas are: Bellagio, ARIA, Vdara, MGM Grand, The Signature at MGM Grand, Mandalay Bay, THEhotel at Mandalay Bay, The Mirage, Monte Carlo, New York-New York, Luxor and Excalibur.

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