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US – IGT launches Ellen slot on DoubleDown

International Game Technology has launched The Ellen DeGeneres Show Have a Little Fun Today Slots on the company’s DoubleDown Casino social gaming app.

This marks the first time a current television talk show host has extended her brand into the growing social casino world. The Ellen DeGeneres Show Have a Little Fun Today Slots was developed by IGT and Ellen Digital Ventures, a business initiative created by Ellen DeGeneres and the Warner Bros. Television Group.

The game launched Friday, May 13, with Ellen introducing it in her show to positive results.

Inspired by IGT’s popular namesake land-based casino game, The Ellen DeGeneres Show Have a Little Fun Today Slots, captures the fun, humorous spirit of “The Ellen DeGeneres Show,” in a free-to-play social game for desktop and mobile play.

“It’s no surprise that Ellen is the first talk show host to get on board with the growing social casino phenomenon,” said Joe Sigrist, DoubleDown Interactive Senior Vice President and General Manager.
“With The Ellen DeGeneres Show Have a Little Fun Today Slots, DoubleDown Casino is giving millions of ‘Ellen’ fans a new way to engage with her anytime, anywhere. Between the funny voiceovers and original clips, the game offers the next best thing to having Ellen dancing right by your side.”

The Ellen DeGeneres Show Have a Little Fun Today Slots game is packed with original voiceovers, clips from the TV show and stunning graphics. The game’s five reels are full of iconic Ellen-related imagery including VIP passes, boxer shorts, and the many faces of Ellen DeGeneres. The 75-payline social game plays much like the land-based casino version of the game including the three Ellen-inspired bonus events: the “What’s in the Box” bonus, the “Ellen’s Wheel of Riches” bonus and the thrilling “Dunk Tank” bonus. Lucky players can spontaneously trigger the “Have a Little Fun Today” bonus where entire reels can become wild and players have a chance for huge virtual chip wins.