US – Las Vegas casinos begin field trials of AGS’ Icon cabinetBy Phil - 10 June 2016
Green Valley Ranch Resort & Casino and South Point Hotel, Casino & Spa, both located in Las Vegas, have begun field trials of AGS’ immersive, eye-catching Icon cabinet.
These field trials mark the first time Nevada players get to experience AGS’ dynamic core content.
“Introducing ICON to the Nevada market is an extraordinary milestone for AGS,” said David Lopez, AGS’ President and CEO. “One of our key, strategic initiatives from the Cadillac Jack acquisition is to deliver Icon to all major commercial jurisdictions in the US As the country’s largest gaming market, Las Vegas presents a vast opportunity to grow our Class III footprint with our innovative gambler-style core games.”
Featuring two flush-mounted 23″ hi-def LCDs and an integrated digital sound system, the ICON cabinet delivers a truly compelling player experience. Its striking visual effects enhance AGS’ suite of customized, premium game content and play mechanics, including the two player-favourite games Green Valley Ranch and South Point have installed – Gold Dragon Red Dragon and Fire Wolf.
“Las Vegas has experienced the fun and excitement of our top-performing premium game Colossal Diamonds since its Nevada approval this past February,” said Robert Perry, AGS’ Senior Vice President of Sales. “Thanks to its impressive performance and wide player appeal, we’re thrilled to have the chance to share our core content on ICON with Las Vegas casinos and prove that we’re a competitive player in this vibrant marketplace.”