US – Mobile betting is just the tip of IGT’s PlaySpot capability icebergBy Phil - 11 May 2017
Having announced that its PlaySpot mobile software solution completed its Nevada regulatory trial phase for MGM Resort International’s playMGM mobile sports betting app, IGT has promised that this is just the stat for this exciting technology.
The collaboration with MGM leveraged top gaming industry talent and resulted in a world-class mobile wagering solution. IGT’s PlaySpot has helped inspire consensus among many in the industry that the land-based environment can be successfully augmented by mobile solutions, and that new and innovative approaches to casino entertainment such as PlaySpot represent potentially critical drivers of future growth within the gaming industry.
Bringing new gaming solutions such as IGT’s PlaySpot to market requires a coordinated effort among suppliers, operators and regulators.
“Throughout the entire PlaySpot implementation process, the Nevada Gaming Control Board’s Technology Division offered IGT valuable feedback and support to ensure that playMGM users in Nevada will enjoy an unrivaled mobile sports betting user experience,” said Renato Ascoli, IGT CEO North America Gaming & Interactive. “This process served as a shining example of how the Nevada Gaming Control Board embraces a genuine commitment to innovation. After extensive collaboration with our partners at MGM to expand the sports betting experience to the mobile platform, it was rewarding to experience an approval process that embraced our vision of leveraging the mobile platform to drive industry growth through meaningful innovation.”
The playMGM app includes a variety of unprecedented features such as a live “trend cloud” highlighting the most active bets of the moment. The PlaySpot-powered app also gives players the option to sign up for a playMGM pre-paid card within the app itself.
“When introducing new technology, it’s critical that all parties involved share the same passion to deliver and commitment to seamless execution. As the PlaySpot solution for playMGM progressed in the various phases of regulatory approvals, external feedback made a measureable impact on the quality of the final product. This set a solid foundation for future deployment of additional PlaySpot features,” noted Ascoli.
Mobile sports betting is just the tip of the PlaySpot capability iceberg. The award-winning solution can be leveraged by casino operators to put a variety of gaming experiences such as casino games, live table games and virtual sports betting in the palm of a player’s hand.
Mr. Ascoli added: “We found great validation in the capability of PlaySpot to enhance land-based casino entertainment when the solution won ‘Casino Product of the Year’ in the 2016 Global Gaming Awards. Now with the official Nevada approval, PlaySpot is poised for expansion and even further innovation. As a Nevada resident I’m proud to see all of this initial momentum established here.”