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US – NYX and traffic Convergence team up for social

By - 10 June 2015

Convergence marketing market leader Traffic Generation has signed a new two-year deal with NYX Gaming Group to provide a range of technology & services for social casino gaming.

As part of the deal, Traffic Generation will supply the latest version of its Hub marketing platform to enhance revenue & marketing management in the social casino space.

Blair Albanese, Senior Account Manager NYX Gaming, said: “TraffGen’s suite of marketing & player management products are unique and we are excited to deploy them into our social casino business.”
Traffic Generation recently released its latest social casino optimisation toolkits and this will be a key part of the product used by NYX. Additionally, CRM, VIP & campaign management, and social insight modules will be deployed to provide a holistic view of the player across platforms.

“NYX is a rapidly growing market leader in digital gaming and as such we are very proud to have been selected to deploy our products & services into their business. It is a great validation of the innovation we bring to marketing technology across all gaming verticals.”

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