Supplier News
US – Princess Cruises offering second Monopoly Cruise for Cash promotion
By Phil - 20 June 2019
Princess Cruises announced it will be offering the cruise line’s second annual Monopoly Cruise for Cash promotion, the largest-hosted slot tournament with the highest cash and prizes ever offered on a Princess cruise ship.
The Monopoly Cruise for Cash promotion, made available through a partnership with Scientific Games Corporation will be available on cruises throughout 2019, culminating in a $200,777 slot tournament onboard Royal Princess departing Nov. 16, 2019.
More than 400 participants from all over the world and the United States participated in the first MONOPOLY Cruise for Cash finale cruise last December aboard Regal Princess. The grand-prize winner from the Netherlands walked away with $100,000 and the title of Monopoly Cruise for Cash Champion. In addition, the top 40 winners shared another $100,000 in cash and free play in the ship’s casino.
“After a hugely successful response from the first Monopoly Cruise for Cash promotion last year, we’re thrilled to host a second promotion with the finale slot tournament taking place aboard Royal Princess sailing to the Mexican Riviera on November 16, 2019,” said Anil Mansukhani Princess Cruises vice president, onboard revenue and business development. “Through our partnership with Scientific Games we were able to introduce a new group of players to Princess Cruises and not only offer them a memorable and energetic slot tournament but also showcase the incredible onboard cruise experience Princess is known for while visiting the beautiful destinations.”
In 2018, to celebrate its 20-year relationship with Hasbro and the Monopoly brand, Scientific Games collaborated with Carnival Corporation’s Princess Cruises to design year-long slot tournament promotion featuring Monopoly games that included more than 60 land-based casinos, online casinos and select VIP players. In this year’s promotion, players again have the chance to win a free cruise and seat in the Grand Finale MONOPOLY Cruise for Cash slot tournament which will pay out $200,777.
Scientific Games, through a brand license agreement with Hasbro, has developed more than 80 Monopoly slot titles for casinos around the globe. The newest release, MONOPOLY Millionaire, is showcased on the dramatic ALPHA Pro Wave 360 monitor. It features a bonus ‘wheel’ that spins around the circumference of the bank’s striking topper, awarding credit prizes and bonuses where the progressive jackpot can be won. Carnival Corporation was the first to receive this game, with Princess Cruises being the first cruise line within the corporation to feature the innovative slot machine for its guests.
“Scientific Games and Princess Cruises made last year’s MONOPOLY Cruise for Cash such a success, we’re excited to work with them again to bring back the program for another year of fun and prizes,” said Jonathan Berkowitz, President, Hasbro Brands. “Monopoly is a perennial favourite and we love watching our fans engage with the brand in new and exciting ways.”
