Supplier News
US – Revel enjoys slot gain in June
By Phil - 12 July 2013
According to figures published by the New Jersey Division of Gaming Enforcement, Revel Casino-Hotel’s slot market share increased from 3.7 per cent to 4.3 per cent, a 16 per cent revenue gain, whilst overall, the property’s revenue rose from 4.4 per cent to 4.8 per cent, a nine per cent gain, in June. The 16 per cent increase was the largest in the market, the nine per cent increase the second-largest.
Jeffrey Hartmann, interim Chief Executive Officer, said: “We are very encouraged by the first full month of results since we exited bankruptcy in late May. We hope these numbers indicate that gamblers are giving us a second chance, and that these gains are at least a reflection of our introduction of a 24-hour coffee shop and Atlantic City’s largest smoking casino.”
On July 1, Revel announced a new brand positioning: Gamblers Wanted, and began referring to the property as a Casino-Hotel. To kick off the new position, Revel launched the largest promotion in the history of the Atlantic City market – You Can’t Lose – a one month rebate of all slot losses to customers with losses greater than $100 for the month.
“Revel wasn’t built in a day, and the turnaround won’t be finished in one,” said Randall A. Fine, Managing Director of The Fine Point Group, which is responsible for Revel’s marketing function. “With ‘You Can’t Lose,’ we intend to do everything we can to see that one-month’s growth not be a fluke, but the beginning of a trend.”
For complete details and rules of all promotions, customers can visit the Revel Card desk.”
