Operator News
US – Rising Star cuts the ribbon for BetAmerica retail sportsbook
By Phil - 13 November 2019
Churchill Downs has launched its SBTech-powered BetAmerica retail sportsbook at Rising Star Casino Resort in Rising Sun, Indiana.
BetAmerica’s retail sportsbook offers players the opportunity to bet on a diverse array of global sporting events, including professional and collegiate sports in the US.
The 3,000-square-foot BetAmerica sportsbook broadcasts games on more than 30 television screens, and players can wager at 16 automated betting kiosks or at a window with sportsbook staff. The Rising Star, Indiana, location is within a one-hour drive from Cincinnati and within two hours of Indianapolis and Louisville. It is anticipated that the kiosks will drive a significant portion of the volume and will be quickly adopted by players, as they have in other states. BetAmerica expects to also offer online sports wagering across the state of Indiana subject to approval from the Indiana Gaming Commission.
“We are excited to deliver a state-of-the-art sports wagering product to the residents of Indiana,” said Bill Carstanjen, CEO of CDI. “Our experience as the leader in online wagering in the US will enable us to offer our customers the very best mobile and in-venue sports betting experience.”
The deal also sees SBTech continue its expansion in the states as it is powering the BetAmerica sports book. Indiana marks the sixth US state SBTech has entered into in less than 18 months, signifying the company’s rapid growth in the US market.
“We are very excited to be entering the great state of Indiana” said Melissa Riahei, President of SBTech US. “Our on-property sportsbook product has been extremely successful to date, and we look forward to replicating that success for Rising Star Casino, in partnership with Churchill Downs.”
“We are thrilled to be working with SBTech and Rising Star Casino to bring the BetAmercia sportsbook to Indiana,” said Ian Williams, President of on-line gaming at Churchill Downs. “Using SBTech’s superior technology platform and innovative products, we have established a strong foothold in several states, and look forward to continuing our growth in partnership with SBTech.”
SBTech’s Indiana launch follows on the heels of SBTech’s successful launch of the Oregon State Lottery’s Scoreboard app just a few weeks ago. Since PASPA was struck down last year, SBTech has quickly established itself as a market-leading sports betting and i-gaming supplier in the US, cementing partnerships with premier operators such as Churchill Downs, Golden Nugget, Resorts Casino Hotel, and the Oregon State Lottery, among others.
A separate agreement with Rising Star Casino Resort’s owner, Full House Resorts, will also allow BetAmerica to offer a retail sportsbook at the Bronco Billy’s Casino and Hotel in Cripple Creek, Colorado, and online sports wagering throughout the state of Colorado subject to regulatory approvals.
