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US – Scientific given extension for Georgian lottery instants

By - 20 June 2016

Scientific Games will continue to provide its world-leading instant games and Cooperative Services Program for instant game management to the Georgia Lottery Corporation with a seven-year extension of the current instant games contract.

Scientific Games has served as the Lottery’s instant game partner since the Lottery’s inception in 1993. The Company played a key role in growing the Lottery’s instant games to a US$3bn consumer product category in 2015, increasing retail sales 18 per cent in the last five years. Recently, Scientific Games’ Jumbo Bucks games surpassed the $10 billion mark for all-time retail sales in the state, and remain the top-selling games for the Georgia Lottery. The Georgia Lottery Corporation is currently ranked No. 2 in the world for instant game per capita sales (La Fleur’s Almanac).

Debbie Alford, President and CEO of the Georgia Lottery Corporation, said, “We look forward to continuing our partnership with Scientific Games in delivering innovative, high-quality and entertaining, instant scratch games for Georgia Lottery players. The success of Georgia’s instant scratch product, and our collaboration with Scientific Games, has been instrumental in generating more than $17 billion for education – benefitting millions of Georgia students and their families.”

The instant game CSP agreement for the Georgia Lottery includes game design, security, manufacturing, marketing services, warehousing and distribution. CSPis driven by Scientific Games patented and proprietary technologies featuringMAP for marketing analysis and planning, and the SciTrak Ultra supply chain solution, which includes a predictive ordering system and an automated instant game sorting system. All of the technologies integrate with retail sales functionality to help manage instant products for the Lottery.
John Schulz, Senior Vice President, Global Instant Products for Scientific Games, said, “The Georgia Lottery is one of the most successful lotteries in the world. We have worked to create and manage a portfolio of instant games delivering record-breaking retail sales, and most importantly, record-breaking returns to the Lottery’s educational beneficiaries in the state.”

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