Supplier News
US – Seven Feathers links with IGT’s Floor Manager
By Phil - 28 February 2014
Seven Feathers Casino Resort in Canyonville, Oregon, has chosen IGT systems enterprise gaming solutions to enhance its connection with players.
As part of the partnership, Seven Feathers will connect IGT’s Floor Manager solution to 40 Electronic Gaming Machines (EGMs). The machines will also connect to IGT’s sbX Analytics, enabling casino operators to examine a broad set of data points to analyse game performance, and optimize the game selection on the floor for increased ROI.
“IGT’s enterprise management solutions empower us with sophisticated tools and technologies to drive game excitement for our players. With an optimized view of our gaming floor, we can understand player preferences easily and quickly, enabling us to create an ideal gaming environment,” said Mike Brenden, Director of Slot Operations at Seven Feathers.
Currently, Seven Feathers Casino Resort offers IGT’s latest Advanced Video Platform (AVP) and popular MegaJackpots titles. The addition of sbX Floor Manager provides the casino with the first Game-to-System (G2S) management solution that operators can leverage to change the game mix on casino floors based on market conditions, special events and demographics.
“Expanding the scope of our partnership with Seven Feathers demonstrates our commitment to helping our valuable customers optimize their casino floors for increased operating efficiencies,” said Toni Martinez, IGT Vice President of North America Sales, Western Region. “We all win when players engage more. IGT is all about building trusted partnerships, delivering innovations that simplify operations, and creating the game experiences that players demand.”
