US – Social casino games helping bricks and mortar custom
Social casino games are driving customers into bricks and mortar casinos with poll results revealing that 32 per cent of these players visit a casino “more than once a week,” a staggeringly high figure for a platform that critics claim has little impact on driving land-based revenue.
The poll was conducted by Traffic Generation who surveyed 2,118 social slots players in the United States.
The survey findings indicate that there is already an existing crossover between the social and land-based casino markets, highlighting social as an avenue worth exploring for land-based casino marketers.
Sophie Elliott, Traffic Generation Marketing Manager, asks: “With the convergence gap shrinking between the two, can we expect to see more land-based operators entering the social market this year?”
The Traffic Generation’s poll also revealed that of the 2,118 social slots players surveyed, 12 per cent said they visit a bricks-and-mortar casino “once a week”, with 20 per cent visiting “once a month”, 12 per cent “once a year” nine per cent “less than once a year” and 15 per cent answered “Never.”
Traffic Generation offers a range of managed services based upon its Hub player insight and monetisation platform. Its Professional Services team consists of some of the finest analysts, cross-marketing, conversion and monetization experts in the world.
