British bookie William Hill has signed a long-term deal with Eldorado Resorts to significantly upgrade and operate the race and sportsbooks at the Silver Legacy Resort Casino and Circus Circus Hotel Casino – Reno in Reno.
It will develop a 7,200 square foot William Hill Race & Sports Book at the Silver Legacy featuring a new sports bar, state-of-the-art video wall technology for viewing of sporting events, and live InPlay betting odds. A high-definition video wall will span the width of the sportsbook will provide a panoramic viewing experience.
The race and sportsbook at Circus Circus Reno will also be developed to include state-of-the-art big-screen TVs and a new sports bar and lounge.
Gary Carano, Chairman and Chief Executive Officer of Eldorado Resorts said: “William Hill is the premier sportsbook operator in Nevada, and we are excited to work with them to upgrade the Silver Legacy and Circus Circus race and sportsbooks and provide expanded betting opportunities to our customers. The race and sportsbook is increasingly important to the resort experience, and the new books will help drive additional visitation and excitement to our casinos as we continue to invest in our downtown Casino Resorts.”
William Hill US Chief Executive Officer, Joe Asher said: We are thrilled to expand our relationship with Eldorado Resorts and the Carano family to bring the William Hill brand and enhanced betting product to the three largest resorts in Downtown Reno. The Caranos have always created best-in-class experiences for their customers and we are excited to invest in their properties.”