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US – Williams gets Interactive with Dragonfish

By - 7 June 2013

Williams Interactive has teamed up with the online bingo network powered by Dragonfish, the independent B2B arm of 888 Holdings, to bring more than 20 games from Williams Interactive’s growing library of hit WMS games to Dragonfish bingo.

The games will be made available to the massive Dragonfish network of more than 60 bingo licensees. The Dragonfish bingo player community will have access to several of WMS’ most popular Las Vegas-style casino slot entertainment games, including Bruce Lee Kronos, Super Jackpot Party, Zeus and The Wizard of Oz games. The initial launch of fan-favourite casino slot games will be expanded with additional exciting new games to be featured on a regular basis.

The amended agreement expands the B2B online relationship between Williams Interactive and 888 by providing access to the Williams Interactive online library of authentic WMS slot games for use on the various 888 gaming websites. Williams Interactive also markets and distributes 888’s world-class online poker solutions to land-based casino operators in the United States, including a play-for-fun poker offering.

Branded web sites on the Dragonfish bingo platform enable their online players to enjoy a truly interactive experience and be part of an online community that shares common interests. More than 140 iGaming brands run on the Dragonfish bingo platform, including the award-winning foxybingo and winkbingo sites.

Orrin Edidin, President of WMS Industries and CEO and President of Williams Interactive, said:“This expanded relationship significantly grows the global audience for our great gaming content, while also increasing the Williams Interactive presence in the iGaming real-money market. With its broad and established offerings, 888 is one of the pioneers and innovative operators in the online gaming industry, and we are excited about the opportunities our relationship presents to grow our mutual businesses.”

Yaniv Schwartz, Head of Dragonfish, added: “Dragonfish continuously strives to provide our partners and players with the best gaming entertainment experience. Adding the authentic slot games from WMS, with their innovative gaming entertainment and features, we can offer our players best-in-class gaming experiences that are new and exciting. During the past year, we have enjoyed a close relationship with the Williams Interactive team, and we look forward to a long and successful relationship in the years to come.”

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