Interactive

Africa – BetYetu introduces affiliate program with Income Access

By Phil - 3 September 2018

African online operator BetYetu has launched its BetYetu Partners affiliate program with Income Access, Paysafe Group’s marketing technology and services provider.

BetYetu will use Income Access’ industry-leading affiliate software platform to optimize program growth and acquisitions.

BetYetu (or its partner brands) hold multiple licenses in accordance with regional requirements across Kenya, Uganda, Ghana, Mozambique and Tanzania.

The BetYetu Partners affiliate program will be powered by the affiliate platform of Income Access, winner of the eGR North America Award for ‘Acquisition & Retention Partner’ for four years running. Through the platform, the BetYetu team will have access to a full suite of robust reporting, which they can leverage to help advise affiliates on marketing strategies to optimize both acquisition and retention.

As a partnering brand of Oxygen8 Group, a recognized leader in global technology that specializes in multi-channel solutions and African mobile money solutions, BetYetu is leveraging an ongoing continent-wide transition from traditional forms of marketing to online media. Through this strategy, the brand aims to build and sustain a leadership role in East and West Africa’s affiliate marketing industry.

BetYetu Partners will promote the flagship BetYetu brand, which currently offers sports betting and online casino in Kenya. BetYetu Uganda, Ghana and Mozambique will focus solely on sports betting. Additionally, the program will promote the Tanzania-based Mkekabet sportsbook, which is another partner of Oxygen8 Group and licensed by the Gaming Board of Tanzania.

Through a continued focus on growth, more brands, products and regions are expected to be added.

Shane Leahy, CEO at BetYetu Group, said: “I am delighted with the launch of BetYetu Partners, which is part of our long-term strategic development and forms part of our overall digital strategy for growth. As part of our strategy we are committed to forging long-lasting partnerships with top affiliates operating across the African continent. We have also hand-picked a team comprising of the strongest local and international talent who will be supported and backed up by industry veterans, creating our very own Dream Team!”

Tara Wilson, General Manager at Income Access, said: “BetYetu is in a unique position, given their strong product offerings and presence across a range of regulated markets. We’re excited to have our affiliate platform fill a complementary role as it is a tremendous asset to any brand developing a strategy focused on expanding market presence and enhancing acquisition strategy.”