BitStars Casino, a Malta-based and Curacao-licensed online casino brand offering wagering using both the virtual currency bitcoin and real money, has announced a partnership with Income Access, a technology and digital marketing company serving the iGaming, social gaming and land-based casino sectors.
As part of the partnership, the affiliate programme for the BitStars Casino brand will migrate to the Income Access affiliate management platform.
BitStarsCasino was launched in April 2014 as an online casino specializing in offering wagering using the digital currency bitcoin. It has since diversified to allow players to bet using the euro as well. Renowned as the first online casino site to offer both bitcoin and real-money wagering, the brand features over 500 games, including a wide selection of online slots, jackpot games, roulette, blackjack and other table games.
Recently, BitStars Casino enhanced its offering by introducing a new range of games from established game suppliers Microgaming and Betsoft. The latter supplier provides BitStars Casino with over 150 diverse games, including some of the most cinematic 3D video slots on the market.
Under BitStars Casino’s new partnership with Income Access, the affiliate programme for the bitcoin and real-money online casino brand will migrate to Income Access’ affiliate management software. Since its launch in 2002, the platform has received numerous upgrades and strong industry recognition, including being honoured with eGR’s B2B award for Best Affiliate Software for the past two consecutive years.
BitStars Casino’s Income Access white label will feature the company’s Ad Serving tool. Launched in Q3 of 2013, Ad Serving allows operators to better manage and optimise their online marketing campaigns using state-of-the-art ad targeting and tracking. The BitStars Casino brand, which features an array of games catering to mobile players, will also integrate Income Access’ recently unveiled mobile software development kit, which provides operators with the ability to track all their mobile affiliate marketing campaigns.
“As a pioneering brand, we wanted an equally innovative technology partner for our affiliate programme, so Income Access was the obvious choice,” said Nikolica Vadaski, Head of Casino at BitStars Casino. “Using the Income Access platform and its many sophisticated features, including Ad Serving and a mobile SDK, we’ll be able to take player acquisition for BitStars Casino to another level entirely.”
The integration of the BitStars Casino affiliate programme will be completed within the next month. The affiliate programme will then re-launch simultaneously.
“Online wagering using the virtual currency bitcoin is one of the iGaming industry’s most exciting recent innovations,” said Nicky Senyard, founder and CEO of Income Access. “It therefore gives me great pleasure to see bitcoin gaming pioneer BitStars Casino adopt our technology solution to optimise their acquisition of players via the affiliate channel and beyond.”