French casino operator Partouche has launched Instagram’s first digital casino in voxel, a blend of pixel and video game made popular by Minecraft.
The Instagram offering has nine rooms each referring to a key element of Partouche’s universe of casinos and hotels Partouche, such as a room for its Megapot, one for its VR, one for Bingo, one called Players Plus, and one forBlack Jack etc.
Partouche said: “Each room has been recreated and are the subject of a riddle to resolve allowing participants to win up to € 1,500 in prizes. In a click, the players who want to participate are sent back to an Instagram page dedicated to the play and have only to try to meet the challenge by liking or commenting on the images where the hidden objects to find. ”
Since the beginning of the year, the Partouche Group ‘is reinforcing its digital strategy through numerous innovations and launches.’
Players can win hotel accommodation for two people in Partouche group establishments, cocktails and meals in a casino or game credits to win.
“With this new game, Groupe Partouche has confirmed its commitment to rejuvenate its target and confirms its innovation-based development strategy in order to satisfy its customers,” it added.