Operator News

G2E – G2E Las Vegas to unravel the politics and the products of gaming

By Phil - 23 September 2016

Global Gaming Expo 2016 (G2E), North America’s premier international gaming trade show and conference presented by the American Gaming Association (AGA), returns to Las Vegas September 27 to 29 at the Sands Expo and Convention Center.

From the impact of the 2016 election on gaming to casinos’ opportunity to invest in eSports to appeal to the next generation of customers, G2E 2016 will feature robust conversation on the industry’s hottest topics with engaging programs by the nation’s top experts to prepare attendees for the rapidly growing casino gaming landscape.

As the gaming industry evolves, so too will G2E. For the first time, attendees will see the leaders from tribal and commercial gaming – NIGA Chairman Ernest Stevens Jr. and AGA President and CEO Geoff Freeman – on stage together to discuss the further unification and evolution of the relationship between the casino industry’s two key sectors.

The two will discuss why the National Indian Gaming Association (NIGA) and the AGA aren’t mutually exclusive as well as how unity makes the future of the entire gaming industry stronger.
NBA Commissioner Emeritus David Stern will be a featured speaker, discussing with Mr. Freeman the future of sports betting and its impact on major professional sports, as well as how the NBA’s expansion parallels the casino gaming industry. Additionally, Mr. Stern will highlight how the NBA successfully embraced corporate social responsibility, with initiatives like NBA Cares, as a long-term solution to enhance the business’ brand.

“Commissioner Emeritus Stern, a proponent of legalised, regulated sports betting, will offer a unique perspective on an issue that has rapidly evolved and represents a significant growth opportunity for the industry,” said Andrew Ortale, AGA’s vice president of industry services. “Our robust lineup of speakers will help to make G2E a must-attend event for gaming industry professionals for all four days of the show.”

With a large revenue streams and new customers, eSports and video game competitions are quickly becoming the next big business opportunity for casinos. Casino industry professionals will gain an understanding of the structure of eSports professional leagues, key demographics and the challenges involved with compliance and responsible gaming.

The global demand for more engaging games has led to a slew of new products and technologies in the market. This workshop provides insight into product technology advancements as well as geographic and psychographic differences in player preferences. Industry professionals will discover how implementing new technology impacts a casino’s bottom-line and how table games suppliers hold the key to evolving products.

As the largest segment in the market today, millennials have surpassed baby boomers in size and have shown to have a lower propensity for gambling than past generations. This seminar will explore the different ways to attract this lucrative market by examining the group’s spending and behavioral habits.

The iGaming sector continues to progress with new developments and technologies. This seminar focuses on the position of iGaming across different states in the nation as well as what the future may hold for this growing segment of the gaming industry. Learn how identity, payment and geolocation technologies have improved and the potential steps to advancing legislation.

A significant portion of iGaming revenue from around the world comes from sports betting. Experts in the field will assess its infrastructure and discuss the different ways to capitalise on this growing market.

Among the many sessions, an expert panel will focus on How to Optimize Total Casino Profitability within the Non-Gaming Environment. Topics will cover how executives are collecting data to ensure the most profitable guests visit to spend money in the casino and other property venues. Actual cases will demonstrate the key metrics of measuring guest value, including hotel and retail spend as well as other non-gaming profits.

The upcoming US Presidential election will play a crucial role in the future of the casino gaming industry. During this speed session discussion, experts will explore the potential post-election scenarios and gaming-specific legislation proprieties.

The regulatory review process of new technology entering the gaming industry is both time consuming and costly. This interactive panel provides different techniques to streamline the review process and explains the various programs gaming jurisdictions have rolled out to encourage product innovation.

Understanding the role of tribal council members and their perspective on Indian Gaming is critical for the industry’s continued vitality. This interactive panel examines the involvement of tribal council members in making key business decisions and identifies the steps for successful partnerships.

Increased attention from FinCEN, IRS and other federal oversight companies have led to a series of new tribal gaming laws and regulations. Professionals will gain a deeper understanding of how policies such as AML, Title 31 and Know Your Customer (KYC) compliance affect gaming and operations.

“The gaming industry is entering an exciting era with new trends, technology and legislation that will power the $240bn sector into the future,” said Andrew Ortale, AGA’s vice president of industry services. “G2E delivers a platform for all gaming-related businesses to equip themselves with the tools that will allow them to thrive for years to come.”

Ed Several, senior vice president of Reed Exhibitions, said: “We’ve put a major focus into the evolution of G2E to ensure it is staying ahead of the curve as the gaming industry changes. Attendees to G2E 2016 will experience first-hand the future of the casino gaming industry, as well as explore a variety of ways to increase their bottom line today.”