Operator News

G2E – Scientific introduces Playboy Don’t Stop the Party

By Phil - 22 September 2015

At G2E 2014, Scientific Games launched a partnership with Playboy and global music superstar Pitbull.

This year, the company introduces Playboy Don’t Stop the Party!, a progressive video slot featuring Playboy Playmates and Pitbull on the ALPHA 2 Pro Theater cabinet with a Pro Sound Chair.

The game will entertain players with three hit songs from Pitbull, popular play mechanics, and a five-level progressive jackpot, including a life-changing wide-area progressive award on the Bally Cash Connection link that is sure to heat up casino floors.

Elsewhere, the incomparable Cher performs five of her most popular hits in the CHER Live video slot, which will be featured at G2E 2015 on the Pro Series V22/32 platform with a Pro Sound Chair. A Concert Wheel Bonus awards credits and five Free Games bonuses: Believe, Turn Back Time, It’s in His Kiss, All or Nothing, and Strong Enough. With hit songs, a variety of popular play mechanics, and a huge progressive award, this game gives players the chance to become the ultimate fan.

Scientific Games will exhibit its Bally, Barcrest, Shuffle Master, Williams, and WMS branded products in the same booth. The 26,000-square-foot multi-level exhibit will feature products from the Company’s gaming, lottery, and interactive divisions, and highlight the end-to-end solutions for gaming and lottery customers around the world. The Company aims to showcase why it is better-equipped than any supplier to address the increasing convergence of land-based, online, social, and lottery entertainment solutions.

“We are uniquely positioned as the provider of the industry’s most robust solution suite to offer our customers more brands, more solutions, and more possibilities to excite their players,” said Gavin Isaacs, President and Chief Executive Officer for Scientific Games. “Our customer partners will see how we can power their gaming and lottery world with our innovative products to help grow their business as we strive to be their partner of choice.”

Derik Mooberry, Scientific Games’ Group Chief Executive, Gaming, said, “At G2E 2015 we will demonstrate our continued commitment to innovation by introducing trailblazing new cabinets, exciting slot and table games, and award-winning systems and interactive solutions. We will also show how bringing together the industry’s strongest brands has enabled us to share resources and content to empower our customers with the best gaming and lottery experiences.”

A highlight of the Company’s slot offerings will be the new TwinStar cabinet, which features dual, vivid, 24-inch full HD displays and debuts the new ArgOS state-of-the-art operating platform that combines the best technology from both Bally and WMS. This for-sale cabinet supports Bally- and WMS- branded content.

Scientific Games’ innovators have also developed exclusive new game titles for TwinStar to take advantage of the processing power of this trailblazing new platform. Game themes include player-favorite Bally and WMS brands such as Gold Fish, Quick Hit, Kronos, and Zeus, along with exciting new games like Quick Shot, Steam Dream, and Hot Blooded.

TwinStar also builds on the award-winning iDeck button deck by offering a 40-percent larger area for player interaction. TwinStar’s22-inch full HD digital topper will be offered in two distinctive styles. Both versions include chrome details, improved sound, and edge lighting, adding beauty and excitement to casino floors.

Margaritaville, featuring the music of Jimmy Buffett, will be presented on the Blade Stepper with a 42-inch curved LCD top box. This three-reel low denomination game includes six bonuses and plenty of tunes to keep players wasting away in Margaritaville. Not only is fabulous music featured, the massive LCD top screen will show concert clips, crowd shots, and plenty of the fun associated with Margaritaville.
The Rocky Horror Picture Show and CaddyShack themes will make their slot debut on the WMS Blade cabinet.

Go golfing with the hilarious cast in CaddyShack which features seven character bonuses from Warner Bros.’ classic comedy. The game includes clips from memorable moments in the movie and proven gameplay features that will keep players in their seats. It’ll be the best round of your life!

The Rocky Horror Picture Show features clips from the cult classic movie, five Time Warp base-game features, and a wheel that awards credits, four jackpots, or a Free Spin Bonus. With all this zany fun, this game will have players doing the Time Warp again and again. The game also includes many of the famous songs to keep players singing along.

Additionally, Scientific Games will debut five follow-up titles to its hit licensed game library: Michael Jackson Icon on the Bally Pro Wave cabinet with Digital Wheel; The Wizard of Oz Not in Kansas Anymore and Elvis Lives on the Gamefield xD cabinet; Friends I’ll Be There For You, and Titanic Heart of the Ocean on the Pro Theatre cabinet.

Scientific Games will offer demonstrations of some of our most popular casino and slot management solutions including BetVIEW, a secondary wagering application that generates incremental revenues while adding to the player experience. The award-winningElite Bonusing Suite continues to offer more exciting applications that now includes Power Progressive Strike and Power Paytable Progressive, two new coin-in driven and pay-at-the-slot machine progressive applications. Also on display will be Social Link, a pioneering Elite Bonusing Suite feature that enables casinos to integrate the suite’s bonusing events with their social media in real time.

Customer service is always a top priority for casino properties. Visitors to Scientific Games’ exhibit can experience interactive demonstrations of BallyVIP, a comprehensive CRM (Customer Relationship Management) built to offer faster service to casino players and resort customers.

Scientific Games also will demonstrate its high-performing Bally CoolSign 8K Video Wall Controller, a new product that quadruples the previous power of CoolSign by enabling unprecedented 4×4 video with multiple regions of content playback using any 1080p monitor – with no loss of resolution. The CoolSign 8K Video Wall Controller can increase efficiency and decrease costs for casino operators because no intermediary device is needed.

Also on display will be the Bally Servizio suite of mobile service solutions; version 13 of the Company’s core systems products including ACSC, SDS, CMP, and Business Intelligence; and the new InSite site controller for operators with multiple locations featuring a user-friendly interface.
Booth #1126 will also feature Tournaments Express, a stand-alone tournament system designed to offer exciting slot tournaments on more than 100 different cabinets from various manufacturers that easily and quickly converts stand-alone games to tournament games and back.

DJ Wild Stud Poker headlines an array of 12 Shuffle Master proprietary table games that include Fortune Asia Poker, Flushes Gone Wild, Picture Perfect and an assortment of blackjack side bets that feature an automatic dealer tipping feature. DJ Wild is a player-vs-dealer poker game with five wild cards: four deuces and one joker.

Scientific Games will showcase several Shuffle Master progressive table games incorporating its enhanced Game Manager 2software and Nexus Command hardware.

The Company’s Shuffle Master shuffler segment will feature the Safe-Bacc, a machine that combines a shuffler and card-reading shoe into one device to increase game speed and improve security on baccarat tables. Also on display will be the i-Deal Plus,the DeckMate2, and the utility products i-Score Plus and the Chip Star sorter for roulette.

Scientific Games continues to provide innovative electronic table game solutions (“ETS”) for every type of casino floor through itsShuffle Master brand. Several of these e-table innovations will be prominently featured, including Tablemaster Fusion, Fusion Hybrid, and Fusion Auto Roulette.

Headlining the ETS segment this year will be a new game available: Tablemaster Fusion – Playboy Bonus Blackjack. This one-of-a-kind blackjack game features the first-ever licensed brand ETS product that incorporates a community “slot-like” bonus round and highlights the beauty of four Playboy Playmate dealers. The Tablemaster Fusion line uses a high-definition, 75-inch 4K display for the attractive virtual dealers as well as 22-inch widescreen player terminals with touchscreen betting, enhanced graphics, and multiple side bets.

Also taking center stage will be the cutting-edge Fusion Hybrid, which features connections to up to four live-dealer games and user-friendly, 22-inch widescreen electronic betting terminals. For a dynamic gaming experience and increased revenue potential, players can switch between and concurrently play baccarat, roulette, and sic bo from the same terminal with the convenient touch of a button. Also, the Company will also display community blackjack on the Fusion Hybrid, where all players are dealt the same first two starting cards but subsequently each player can independently make unique playing and betting decisions on each hand.

Fusion Auto Roulette, which brings traditional roulette to a fully configurable, live-action, electronic layout, will also be shown. A beautiful, color display board offers the latest statistics on table happenings, and a camera displays the live ball drop on-screen. The game includes an array of terminal- and wheel-lighting options, allowing players to customize a unique experience that captures the essence of each casino area.

At G2E 2015, SG Interactive will showcase its industry leading suite of digital gaming solutions for both online and land-based casinos, anchored by renowned slot and table content.

Highlighted will be SG Universe, a suite of products that enables land-based casinos to deepen their relationships with players through incremental engagement both on and off the casino floor, keeping their brand top-of-mind between casino visits while generating excitement for increased casino visits. SG Universe’s award-winning platforms include Mobile Concierge, VenueBet andPlay4Fun Network.

With Mobile Concierge, players can engage with a casino’s brand and amenities, including the ability to view loyalty rewards, receive personalized messages, and book hotel rooms, spa treatments and more. With the VenueBet platform, players can engage with slots and table games, as well as more casual and skill-based content, from their smartphone or tablet within pre-determined areas of a casino property, turning players’ mobile devices into incremental gaming positions on the casino floor. ThePlay4Fun Network is a proven social casino platform that drives player engagement with multiple forms of content from across the Company’s breadth of studios. SG Universe integrates into a casino’s CMS allowing for a single, 360-degree view of the player and the ability to deliver a powerful, personalized, branded experience based on a player’s activity both on and off the casino floor.

SG Interactive continues to provide the deepest and broadest portfolio of player-favourite wagering content to online casinos globally through its Bally, Barcrest, Shuffle Master and Williams game development studios. Remote Game Server content features numerous licensed brands already popular with many players including the Hasbro classic Monopoly, with new launches joining recent hits such as Monopoly Big Event™ and Super Monopoly Money, as well as the legendary Kiss and the whimsical The Wizard of Oz Now HTML5 games are launching simultaneously for web and mobile and with features like free spins, wilds and scatters; players can continue to expect an exciting ride from the SG Interactive portfolio.

Additionally, Scientific Games will have its breakthrough lottery retail technology on display at G2E with the PlayCentral HD, an interactive self-service kiosk for lottery instant and draw games, and high-frequency draw games where allowed by law. PlayCentral HD takes the self-service retail experience to a new level with a 42-inch LCD touchscreen display with a 3-D graphical user interface that offers unique interactive capabilities. PlayCentral HD puts the player in command of the game options and the information they want to access, while offering features like cash and debit card payment, ticket checking and validation, age verification, integrated advertising display and – for the first time in lottery self-service – a “shopping cart” experience similar to internet retailers.

A central focus of the company’s lottery exhibit will be the Play Central EX self-service betting terminal. This reliable, easy-to-navigate, eye-catching kiosk delivers an extensive, configurable betting program in real time offering unlimited sports, events and markets. It can be used as an end-to-end sports betting solution or as an integral part of the omni-channel, Scientific Gamesunified sports betting system to deliver pre-game and in-play excitement.

New for lottery play, Scientific Games combines its intriguing LinkedPlay holographic instant game concept with three popularWMS slot brands to create all new instant games. Players scratch off the play areas of Jackpot Party, Gold Fish and Zeus IIinstant games to reveal familiar symbols from these popular slots games.